The building blocks for audience creation. Combine deep demographic attributes with any of the questions in other categories to understand your target group in incredible detail.
Understand the lives and lifestyles of digital consumers, from their self-perceptions and interests to their professional lives, wealth profiles and engagement with areas such as sport, travel and the web.
A detailed view on connectivity and device adoption. Understand usage of operating systems, virtual private networks and emerging devices such as smartwatches.
Get a cross-device view on what people are doing online, as well as the top global and local websites that they are visiting.
Get the latest insights across on-demand content, second-screening, time spent on media and usage of connected devices such as games consoles.
Understand how and why people are using social media, with deep-dives into actions specific to the top global services as well as long-term engagement figures for Facebook, Twitter, Instagram, Snapchat and all other leading players.
Quantify and trend usage across both named applications and application categories.
Measure past transactions, path to purchase and intent levels across a wide range of product types & categories.
Quantify effective marketing touchpoints for your target audiences, and understand brand discovery journeys.
Our data set is updated in its entirety every 12 weeks. Our fieldwork period takes 6 weeks, and we publish the data to you 1 week later.
Want a point of view on the latest platforms? GlobalWebIndex provides the most recent and revealing data set, with unprecedented speed to market.
With trends going back to 2009, you have all the data points you need for robust forecasting into the future.
We cover all internet users and device types, giving you the most detailed view on the digital consumer ever compiled.
All of our core, custom, enriched and analytics data is available through Chart Builder to give you the insight you need in one place.