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Star Wars fans

This infographic explores the demographics, commerce activities and media engagement of internet users who identify as fans of the Star Wars franchise. 

What's in the infographic?

Here, we take an in-depth look at Star Wars fans around the world, profiling their defining interests, attitudes and behaviors to better understand:

  • What are their online shopping habits?
  • What is their relationship with cinema?
  • How much time do they spend gaming?

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