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Mapping the consumer buying process


Understanding the online purchase journey is more important than ever. So what are the biggest factors impacting every stage?

What's in this infographic?

Here, we take a closer look at the different stages of the online consumer journey and the factors that matter, to better understand: 

  • How online consumers discover brands.
  • How they research brands and products.
  • What motivates them to make a purchase.

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