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Reports give you the latest insights from our expert analysts

Key trends across all digital platforms, behaviors and audiences

Covering everything from audiences such as Tech Influencers and Mums, or analyses on key platforms such as Spotify and Whatsapp, our reports keep you up to speed on developments in digital media and marketing.

Available in PRO Platform™

Download all Reports & Infographics from PRO Platform™.

Unlimited Downloads

Subscribers get unlimited downloads on any plan.

Regular New Reports

New Reports are available to download on a weekly basis.

Covering all key platform and audience trends

Get ahead of the competition with regular thought-leadership pieces from our Trends team

GWI Flagship Reports

Our flagship reports cover the priority areas for digital marketers such as social media, device usage, entertainment, commerce and more.

Insight Reports

Insight Reports are deep-dives into the trends that drive new understanding of the digital landscape, such as Cross-Cultural Marketing and VPN usage.

Trend Reports

Understand the rise of marketing-related behaviors such as ad-blocking, social commerce and device sharing.

Audience Reports

Profile key marketing personas in detail, including Tech Influencers, Teens and Brand Advocates.

Market Reports

Understand trends in digital behaviors and adoption across each of the 40 countries we cover.


Download and share visualizations on key topics such as YouTube's user base and Smart TV owners.

Connected to PRO Platform™ for further analysis

Analyze further in PRO Platform™

Reports contain links for you to open the charts in PRO Platform, and add custom filters and audiences.

Customize charts

Change chart types and add or remove data points, for greater customization of the analysis.

Modify report audiences

View audiences from Reports in PRO Platform, conducting further analysis and adding more attributes to those segments.

Personalize reports

Re-create everything in Reports to suit the objectives of your businesses and stakeholders.

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Choose the Demographics, Demographics+ or Audiences plans to start downloading immediately