Sports organisations are using the cloud to achieve record goals and reach a growing worldwide audience
'Given that 36 per cent of sports fans watch and follow the action via social media channels, according to a recent GlobalWebIndex report, and for younger generations this is the norm, the trend is only going to increase and further redress the balance.'
Eighteen year olds are twice as likely to be on Instagram or Twitter than the electoral roll
'Meanwhile, more than 1million 18 year-olds had a Youtube account, nearly one 1million a Facebook profile and more than 800,000 a Instagram, Snapchat or Twitter account in 2017, according to GlobalWebIndex.'
Sports Business Daily
UK sport to review funding levels for winter sports
'A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex identified a "huge area" of advertising opportunity around the ongoing sporting event, with 35% of consumers now watching online.'
F1's commercial boss on building a brand beyond racing
'According to GlobalWebIndex, which analysed the brand engagement levels of 51,280 global F1 fans, the sport can claim to have a cross-generational appeal, with consistently high scores across different age groups.'
IPG Mediabrands and Publicis Media strengthen with audience insight partnerships
'Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences.'
Apple pay makes a play for the UK's mainstream
'A survey of UK conducted in Q4 2016 by GlobalWebIndex found just 6% of respondents had used Apple Pay to make a purchase via their smartphone.'