<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=628755187226694&amp;ev=PixelInitialized">

3 in 4 Man Utd Fans Watching Sports Online

Posted by Katie Young on Tuesday, February 7 2017

With the Premier League season now in full swing, today we explore the new Brand section of our Core research to take a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United.

View full post

Is Drone Racing the Next Big Sport?

Posted by Chase Buckle on Monday, September 19 2016

With Sky and ESPN both getting behind the Drone Racing League (DRL), today we take a look at why it has such potential in the sports entertainment industry.

View full post

1 in 5 Wimbledon Fans Interact with Brands on Social Media

Posted by Katie Young on Friday, July 1 2016

As we head into the first weekend of the Wimbledon Tennis Championships, this week’s final Chart of the Day looks at how Wimbledon Fans tend to engage and interact with brands.

View full post

How Brands Can Score Big on the Second Screen at Euro 2016

Posted by Katie Young on Wednesday, June 15 2016

With the Euros kicking off last week, many brands and sponsors are showcasing themselves on the European mega stage and betting big on the tournament. Little wonder considering its reach globally; 4 in 10 internet users report watching the Euros on TV or online, with consumers across each of our 34 different markets tuning in. But whether it’s looking to see what friends are saying about a game, what pundits are predicting for the second half or searching for information about a certain player, second screens are going to challenge televisions for the attention of Euro viewers.

View full post

88% of Euros viewers are second-screeners

Posted by Felim McGrath on Monday, June 13 2016

With the Euros 2016 now in full swing, this week’s first Chart of the Day takes a look at a major route via which brands and advertisers can reach football fans – second-screening.

View full post

1 in 3 Euros viewers will watch coverage online

Posted by Katie Young on Friday, May 27 2016

With the UEFA Euros coming up next month, this week’s final Chart explores how the development of online sports coverage will impact this major tournament.

View full post

Is Social Media the Next Step for Sports Broadcasting?

Posted by Katie Young on Wednesday, May 11 2016

From Twitter’s deal to broadcast Thursday night NFL games, to Snapchat signing a content deal to show highlights from the Rio Olympics, sports broadcasters and social networks are clearly betting on the potential of social video. As yet, live sports remain one of the last mainstays on TV to stay relatively unchallenged by the advent of digital, but as social video starts to look more and more like TV, is social media the next step for sports broadcasting?

View full post

7 in 10 Snapchatters watch online sports coverage

Posted by Katie Young on Wednesday, May 11 2016

Last week Snapchat scored a deal to show highlights from the 2016 Olympic Games, setting up a dedicated channel on the app for its users in the US. And with Twitter winning a streaming deal with NFL last month, it’s clear that the world of social media and sports are coming closer together.

View full post

How Brands can Engage Rugby World Cup Viewers

Posted by Chase Buckle on Thursday, October 1 2015

Despite the continued momentum of online media consumption, live sports is one area where linear television continues to dominate. And the Rugby World cup is no exception. Across the Top 5 rugby-loving nations tracked in our chart, linear broadcasts dwarf the figures drawn to online viewing. In South Africa, for example, 56% are watching live broadcasts compared to a mere 6% watching online.

View full post

1 in 4 in Europe Watch Wimbledon

Posted by Felim McGrath on Friday, July 3 2015

As we head into the first weekend of the Wimbledon Tennis Championships, this week’s final Chart of the Day looks at how many internet users will be tuning into the tournament across Europe and North America.

View full post

1 in 2 Sports Fans Watch Coverage Online

Posted by Felim McGrath on Monday, February 23 2015

Across GlobalWebIndex’s 32 surveyed countries, 1 in 3 internet users aged 16-64 describe themselves as Sports Fans – the subject of our new infographic and today’s blog post.

View full post