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US Coca-Cola Drinkers 50% More Likely to Follow Actors

Posted by Chase Buckle on Wednesday, February 8 2017

Today’s Chart showcases part of our new Brand data by looking at social “following” behaviors among Coca-Cola Drinkers in the US.

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2 in 3 Instagrammers are Under 35

Posted by Felim McGrath on Friday, November 18 2016

As the fight for the attention of young networkers intensifies, today we preview data from our new infographic on the Social Media Landscape (available for clients here) to look at the age profile of one service that has consistently managed to maintain a young following: Instagram.

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98% of Digital Consumers are Social Networking

Posted by Felim McGrath on Thursday, November 17 2016

From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. And as today’s Chart shows, in 2016 being an internet user is virtually synonymous with being a social networker.

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1 in 2 Instagrammers Researching Products on Social

Posted by Chase Buckle on Monday, November 7 2016

Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail.

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The Social "Context Collapse" is Happening

Posted by Katie Young on Tuesday, July 5 2016

Stories of a “context collapse” on social media have been appearing in the headlines lately, with reports that networkers are becoming less and less willing to share personal updates. But is there any real evidence for a shift towards passive networking? And importantly, is it a problem that is affecting all social platforms?

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4 reasons Snapchat is worth $20billion

Posted by Felim McGrath on Thursday, June 9 2016

When reports emerged last month that Snapchat had completed a large funding round based on a valuation of $20billion, some were surprised that the messaging platform could be worth so much. But GWI’s research shows some key reasons why such a lofty valuation is justified.

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3 Reasons the Chat Bot Revolution Will Work

Posted by Felim McGrath on Wednesday, May 18 2016

Facebook’s big announcements last month surrounding chat bot functionality on Messenger caused a flurry of online discussion. When the biggest social network in the world throws its backing behind such a new development, the industry takes notice. But is the rise of chat bots a foregone conclusion, and will consumers engage with these bots in the ways that Zuckerberg & Co. are betting they will? GlobalWebIndex’s 34-market research gives some indication of why these new developments might be a hit with digital consumers.

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Video is the Future of Social

Posted by Felim McGrath on Tuesday, May 3 2016

With Facebook snapping up Masquerade, Twitter pushing Periscope and Snapchat’s new ‘Chat 2.0’ update expanding video functionality and video filters on the network, it’s clear that the major names in social media are betting big on video. Here we outline 4 reasons why video is a safe bet.

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Decline in personal sharing on social networks

Posted by Jason Mander on Wednesday, April 13 2016

Facebook was in the news again recently following reports that it has been seeing a ‘context collapse’ on social media – a trend whereby users are becoming less likely to post or share things related to their personal lives (e.g. photos, status updates etc).

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4 Reasons Why Social is Essential to Marketing

Posted by Katie Young on Wednesday, March 30 2016

Social media has long been a major brand-consumer engagement point and must form an essential part of any digital marketing strategy. Here we outline 4 reasons why this matters more than ever.

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