When it comes to music, GWI’s Brand data reveals an overall preference for accessing songs via online services rather than owning them.View full post
Continuing our preview of GlobalWebIndex’s new Brand data, today’s Chart examines Spotify Users’ attitudes towards discovering new music.View full post
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. And as today’s Chart confirms, it’s now a majority of online adults who are using at least one such service on a monthly basis.View full post
To mark the recent release of our new trend on the Rise of Streaming, today’s post focuses on one of the central issues facing the music industry: downloading appears to be in falling in popularity.
Although sales of digital downloads were rising until mid-2013, GWI’s research shows that paid-for music downloading has now begun to experience a gentle decline. What’s more, fewer and fewer internet users say that they would consider purchasing one.View full post