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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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US Snapchatters 2x Ahead for Watching TVOD on Mobile

Posted by Chase Buckle on Tuesday, February 14 2017

Last week, Snap. Inc announced that it will broadcast exclusive content from the BBC’s popular Planet Earth II nature documentary in the US. So, today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate.

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87% of 16-24s Networking via Mobile

Posted by Jacinta Ruscillo on Friday, February 10 2017

With mobiles now perceived as the most important device by internet users, it’s no surprise that they have overtaken PCs/laptops across almost all of the online activities tracked by GWI.

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80%+ of iPhone Owners Say Apple is Top Choice for Next Phone

Posted by Katie Young on Monday, February 6 2017

It’s well known that Apple has a highly loyal customer base, but a new question in the GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile.

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Mobile Most Important Device for Facebookers

Posted by Felim McGrath on Friday, February 3 2017

Facebook’s strong quarterly earnings announcement this week again showed how important mobile is to the platform, and to its ad revenue stream. And GWI’s research shows clearly that Facebook’s users agree on the importance of mobile.

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Mobile is the Top Online Banking Device

Posted by Chase Buckle on Monday, January 30 2017

The rise of mobile to become the most important internet device has had a major impact across an ever-expanding range of industries. As today’s Chart shows, banking is no exception to this.

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The Changing Mobile Marketplace

Posted by Chase Buckle on Tuesday, January 3 2017

Our first Chart of the Day for 2017 takes a look at how the smartphone marketplace has changed over the past years. It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91% of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon the composition of the mobile market.

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Trends 17: Mobile-First Landscape

Posted by Jason Mander on Tuesday, December 13 2016

As we explore in our Trends 2017 report, available for free here, we’ll soon be in the position where more than 50% of online adults say that mobiles are their most important connected device. Even over the last year alone, mobiles have seen a 10-point jump on this metric, while laptops and desktops have both experienced small declines.

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60% of Indonesia’s Mobile-Only Users aged 16-24

Posted by Jason Mander on Friday, December 9 2016

Throughout this week, our Charts of the Day have been drawing on data from our Mobile Pilot – conducted among 85,000 internet users aged 16-64 – to look at some of the characteristics of Mobile-Only Users.

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28% of Mobile-Only Users are in Rural Areas

Posted by Jason Mander on Thursday, December 8 2016

In advance of GlobalWebIndex launching mobile surveys across 40 countries from Q1 2017 onwards, this week’s Charts of the Day have been previewing data from our recent Mobile Pilot, conducted among 85,000 internet users earlier this year.

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44% of Mobile-Only Users are 16-24

Posted by Jason Mander on Wednesday, December 7 2016

In 2017, GlobalWebIndex will be adding mobile surveying to its quarterly research program across 40 countries. In advance of this, our Mobile Pilot among 85,000 internet users aged 16-64 has revealed key insights about the Mobile-Only audience – those online adults for whom a smartphone or feature phone is their only access point.

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Mobile-Only Users by Country

Posted by Jason Mander on Tuesday, December 6 2016

As we saw in yesterday’s chart, research that we’ve conducted in advance of launching mobile surveying across 40 countries in 2017 shows that 15% of internet users globally are now Mobile-Only (not owning or using any other connected devices, with mobiles being their sole access point for getting online).

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