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On-the-Go Consumers More Likely to Consume Entertainment Via Mobile

Posted by Chase Buckle on Monday, April 10 2017

Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. As today’s chart shows, people are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of public transport both over-indexing for consuming entertainment on mobile.

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16-24s Online via Mobile for Nearly 3.5 Hours Daily

Posted by Jacinta Ruscillo on Thursday, March 23 2017

For today’s chart, we take a look at the just how important mobiles have become to the daily digital lives of 16-24s.

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28% Have Used a Mobile Payment Service

Posted by Chase Buckle on Monday, March 13 2017

A key development underpinning the growth in online commerce has been the rise of mobile payment services. Our first Chart of the Day this week looks at the demographics behind this trend.

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3 in 10 U.S. Starbucks Drinkers Have Used a Mobile Payment Service

Posted by Katie Young on Tuesday, March 7 2017

Mobile payment services are yet to take off in the west in the same way that they have in some APAC markets. But as we explore in today's chart, Starbucks is one brand that has a significant minority within its U.S. customer base already comfortable paying for products with their smartphones.  

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42% of Netflixers Use TV Subscription Services on Mobile

Posted by Katie Young on Monday, March 6 2017

Last week, Netflix CEO Reed Hastings predicted that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile.

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40% Using Mobiles for Travel Research

Posted by Jacinta Ruscillo on Friday, February 24 2017

Travel is a key interest for internet users – globally, 2 in 5 are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places.

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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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US Snapchatters 2x Ahead for Watching TVOD on Mobile

Posted by Chase Buckle on Tuesday, February 14 2017

Last week, Snap. Inc announced that it will broadcast exclusive content from the BBC’s popular Planet Earth II nature documentary in the US. So, today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate.

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87% of 16-24s Networking via Mobile

Posted by Jacinta Ruscillo on Friday, February 10 2017

With mobiles now perceived as the most important device by internet users, it’s no surprise that they have overtaken PCs/laptops across almost all of the online activities tracked by GWI.

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80%+ of iPhone Owners Say Apple is Top Choice for Next Phone

Posted by Katie Young on Monday, February 6 2017

It’s well known that Apple has a highly loyal customer base, but a new question in the GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile.

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Mobile Most Important Device for Facebookers

Posted by Felim McGrath on Friday, February 3 2017

Facebook’s strong quarterly earnings announcement this week again showed how important mobile is to the platform, and to its ad revenue stream. And GWI’s research shows clearly that Facebook’s users agree on the importance of mobile.

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Mobile is the Top Online Banking Device

Posted by Chase Buckle on Monday, January 30 2017

The rise of mobile to become the most important internet device has had a major impact across an ever-expanding range of industries. As today’s Chart shows, banking is no exception to this.

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