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16% of Millennials in North America Using Taxi-Hailing Apps

Posted by Jacinta Ruscillo on Friday, February 17 2017

The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Today’s Chart focuses on the core user base of these new services – Millennials (here 20-34s).

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Over 1 in 5 Millennials Watching eSports

Posted by Chase Buckle on Tuesday, November 29 2016

For Tuesday’s chart, we showcase one of the newer questions in our survey, looking at engagement with eSports among Millennials.

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6 in 10 Millennials in North America on Snapchat

Posted by Katie Young on Monday, October 17 2016

News circulated last week that Snapchat’s parent company (recently renamed Snap Inc.) was gearing for a flotation that could value the five-year old app at a hefty $25bn.

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93% of Millennials Visiting YouTube

Posted by Katie Young on Wednesday, October 12 2016

Previewing more data from our brand new Generations infographic (available for clients to download here), today we check up on how YouTube is faring among Millennials, Gen X and Baby Boomers.

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Millennials Online on Mobiles for 3+ Hours a Day

Posted by Chase Buckle on Thursday, October 6 2016

To mark the release of our new Generations Infographic, today we take stock of the amount of time these age groups are spending online on a mobile.

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3 in 4 Millennials using music streaming services

Posted by Katie Young on Wednesday, October 5 2016

As our midweek Chart of the Day shows, music streaming is now a widespread activity among Millennials – with more than 3 in 4 globally saying they used such a service last month.

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Millennials watch 4x as much online TV as Boomers

Posted by Katie Young on Friday, September 30 2016

Our final Chart of the Day this week offers another glimpse of how behaviors can vary between Millennials, Gen X and Baby Boomers – checking up on the battle between online and linear TV among these three key audiences.

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6 in 10 Millennials Shop via Mobile

Posted by Chase Buckle on Thursday, September 29 2016

Thursday’s chart takes a look at online commerce behaviors by generation.

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6 in 10 Millennials have an Instagram Account

Posted by Katie Young on Tuesday, September 27 2016

Instagram’s success story continued last week when it announced it had reached the milestone of 500K active advertisers – a figure that has more than doubled in the last 6 months.

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Millennials actively using 4+ social networks

Posted by Jason Mander on Thursday, May 5 2016

Thursday’s chart concludes our preview of GWI’s new audience report on Millennials (download a free summary here) by looking at social networking behaviors among this key group.

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Millennials watching online TV for 1 hour a day

Posted by Jason Mander on Wednesday, May 4 2016

Our midweek chart previews more data from GWI’s new Millennials Audience Report (download a free summary here) to examine the changing ways in which this group consumes television content.

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Millennials online on mobiles for 3+ hours daily

Posted by Jason Mander on Tuesday, May 3 2016

For Tuesday’s chart, we draw on data from our new Millennials Audience Report (download a free summary here) to look at the amount of daily time that this group are now spending on their smartphones.

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