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Smartphones Extend Lead as Most Important Device

Posted by Jacinta Ruscillo on Monday, February 27 2017

To mark the first day of the Mobile World Congress in Barcelona, today’s chart highlights the growth of smartphones as the most important device for internet users.

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60% of Indonesia’s Mobile-Only Users aged 16-24

Posted by Jason Mander on Friday, December 9 2016

Throughout this week, our Charts of the Day have been drawing on data from our Mobile Pilot – conducted among 85,000 internet users aged 16-64 – to look at some of the characteristics of Mobile-Only Users.

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28% of Mobile-Only Users are in Rural Areas

Posted by Jason Mander on Thursday, December 8 2016

In advance of GlobalWebIndex launching mobile surveys across 40 countries from Q1 2017 onwards, this week’s Charts of the Day have been previewing data from our recent Mobile Pilot, conducted among 85,000 internet users earlier this year.

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44% of Mobile-Only Users are 16-24

Posted by Jason Mander on Wednesday, December 7 2016

In 2017, GlobalWebIndex will be adding mobile surveying to its quarterly research program across 40 countries. In advance of this, our Mobile Pilot among 85,000 internet users aged 16-64 has revealed key insights about the Mobile-Only audience – those online adults for whom a smartphone or feature phone is their only access point.

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Mobile-Only Users by Country

Posted by Jason Mander on Tuesday, December 6 2016

As we saw in yesterday’s chart, research that we’ve conducted in advance of launching mobile surveying across 40 countries in 2017 shows that 15% of internet users globally are now Mobile-Only (not owning or using any other connected devices, with mobiles being their sole access point for getting online).

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The Smartphone is the Real Future of VR

Posted by Chase Buckle on Tuesday, October 25 2016

As GWI’s new Virtual Reality Trend Report (clients can download a copy here) explores, we’ve seen some major developments in the VR industry recently. PlayStation’s VR experience could hit the ground running in the gaming market, where product innovation is at the forefront of future growth strategies. Meanwhile, the next stage of Google’s VR initiative – Daydream – promises to bring high-quality smartphone-enabled VR to the masses. But confronted with the obstacles of pushing VR into the mainstream, it’s Google’s mobile-centric approach which holds the most intrigue here.

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Average of 2.8 Devices Used to Get Online

Posted by Chase Buckle on Monday, October 3 2016

Last week, Google made headlines when it announced it would follow in Facebook’s footsteps by moving away from its traditional reliance on cookies towards using logged-in data – improving its ability to track individuals and advertise across different channels. As a result, our first chart this week looks at how many devices consumers are using to get online.

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Over Half of Tablet Users Share their Device

Posted by Felim McGrath on Thursday, September 15 2016

It’s well-known that devices such as PCs, laptops and games consoles are often shared between multiple members of a household. But as our new GWI Device report examines (get a free summary here), the same trend is also clear when we look at tablets.

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Mobiles seen as Most Important Device

Posted by Chase Buckle on Wednesday, September 14 2016

To celebrate the release of our new GWI Device Flagship Report (get a free summary version here), today we look at which devices are seen as the most important when it comes to getting online.

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9 in 10 Online Adults Now Own a Smartphone

Posted by Katie Young on Monday, July 18 2016

As our first Chart of the Day this week shows, it’s now 91% of internet users aged 16-64 who own a smartphone – a number which has risen by around 10 percentage points compared to the same time a year ago.

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5 signs the tablet boom is over

Posted by Felim McGrath on Tuesday, June 28 2016

Despite tablets seeing some rapid growth in the early years of this decade, GlobalWebIndex’s research shows they are now hitting something of a ceiling. It’s certainly too early to proclaim the ‘death of the tablet’ but the excitement that greeted the launch of the first tablets, and particularly the iPad, is a faded memory. Have tablets failed to become little more than nice-to-have devices?

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Hong Kong, Spain and Portugal top for tablet ownership

Posted by Felim McGrath on Friday, June 17 2016

Continuing our preview of insights from our latest range of Market Reports (available to clients here), our final Chart of the Day looks at the countries where digital consumers are the most enthusiastic about tablets.

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