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1 in 4 Cinemagoers Find New Brands from Cinema Ads

Posted by Felim McGrath on Thursday, October 13 2016

It’s well over half of online adults who are visiting the cinema at least once a month and, as our Chart today shows, the ads that these cinemagoers see at the cinema are a significant brand discovery route.

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6 in 10 Internet Users Visit the Cinema Each Month

Posted by Chase Buckle on Tuesday, August 23 2016

Although 2015 was a bumper year for cinema ad-spend, 2016 has seen equally impressive growth and, as today’s Chart of the Day shows, this format has a strong potential reach – 6 in 10 internet users are visiting the cinema at least once a month.

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