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Metrics that Matter: 5 Questions to Consider on Your Marketing ROI

Posted by Lorna Keane on Thursday, February 16 2017

A number of questions surround the marketing game today, but regardless of industry, budget, company or campaign, one is asked more often than most: “How can I measure my marketing and offer quantifiable proof that my tactics are working?” With more focus on data and analytics than ever, marketing and revenue teams are working closer together as the pressure mounts to ensure a marketing Return on Investment (ROI).

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How Brands Are Taking Audience Understanding to New Heights

Posted by Jason Mander on Tuesday, February 14 2017

For every brand worldwide, improving their level of audience understanding is now a core focus, and for good reason. As recently as a few years ago, all you needed to know about your audience was what TV shows they were watching and what press titles they were reading and you could advertise accordingly. In today’s digital landscape, this just isn’t good enough. You no longer talk to a target group defined solely by their age and gender, you talk to people about their interests, their passions, the things that they center around beyond simple demographics.

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How Can Brands Win Big at the Super Bowl 2017?

Posted by Katie Young on Wednesday, February 1 2017

It’s almost that time of the year again. Leading brands are getting ready to battle it out in the ultimate advertising arena... the Super Bowl. With last year’s event drawing nearly 112 million viewers, a massive audience is guaranteed and the world's biggest names are just as enthusiastic as ever to get noticed. But what is the best approach for brands hoping to score big this year, and can grabbing an advertising spot on the big screen really have much of an impact? Our latest research into the NFL's audience provides some compelling insights that could guide brands in the right direction.

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IAB Workshop European Social Media Trends

Posted by Brett Petersen on Wednesday, September 29 2010

Yesterday, our Director Tom Smith talked at the Internet Advertising Bureau about social media and online branding.

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