Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.View full post
In the world of digital, 2014 has been the year of the mobile messaging app. From market to market, we’ve seen communications migrating away from the big social networks and SMS/MMS services as more and more people carry out their conversations via dedicated mobile messaging tools. As a result, the numbers using mobile chat services have been seeing strong quarter-on-quarter increases – with the total global audience growing by 40% since the start of 2013.
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This week, our Head of Trends is touring Asia to discuss the international success that messaging app WeChat is enjoying in APAC.View full post
Continuing our look at digital media consumption behaviors, today we analyze time spent online at a country-by-country level.View full post