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5 Ad Campaigns Inspired By Powerful Consumer Insights

Posted by Lorna Keane on Monday, April 3 2017

A successful marketing campaign moves and inspires, resonating deeply with a brand’s target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer insight, rooted in complex data. Giving marketers the tools to create the ideas that work, in-depth audience data is often where the best campaigns begin. Just one fundamental truth about your consumer can inspire a powerful message that lasts. So what insights are sparking the most creative ideas in today’s marketing world? Here, we take a look at five successful ad campaigns with insights at their core.

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The Rise of the Ad-Blocker and Why Ads Need to Slim Down

Posted by Katie Young on Wednesday, March 8 2017

It’s been a tough couple of months for ad tech. First, some of the world’s biggest brands were accused of inadvertently supporting extremism through their advertising, and now Ad Lightning’s latest Ad Quality Report for Publishers has found that over 40% of online ads are larger than the industry standards, slowing down websites and harmfully impacting viewability. In the face of this, it’s hardly surprising that more and more consumers are turning to ad-blockers to curb their frustrations.

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How Can Brands Win Big at the Super Bowl 2017?

Posted by Katie Young on Wednesday, February 1 2017

It’s almost that time of the year again. Leading brands are getting ready to battle it out in the ultimate advertising arena... the Super Bowl. With last year’s event drawing nearly 112 million viewers, a massive audience is guaranteed and the world's biggest names are just as enthusiastic as ever to get noticed. But what is the best approach for brands hoping to score big this year, and can grabbing an advertising spot on the big screen really have much of an impact? Our latest research into the NFL's audience provides some compelling insights that could guide brands in the right direction.

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Super Bowl 2017: Why the NFL Needs to Get Online

Posted by Chase Buckle on Tuesday, January 31 2017

As anticipation for the Super Bowl 2017 heats up, we have released our new NFL Fans Audience Report (clients can download a copy here). Today, we take a look at one of the key themes explored in this new report; specifically, why the NFL has so much at stake in its recent affair with online broadcasting avenues.

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10 Powerful Examples of Marketing that Works

Posted by Lorna Keane on Tuesday, January 24 2017

Al Ries famously said, “marketing is not a battle of products, it’s a battle of perceptions.” Successfully shifting consumer perceptions in today’s media landscape is no easy feat, a challenge that begins and ends with a deep understanding of your audience. For the marketing and advertising world of 2017, fast-moving digital trends are urging marketers to be bolder in their approach, sparking more data-driven campaigns and more audience-centric storytelling. In 2016, we witnessed some of the most innovative examples of consumer-focused marketing at work, giving us a glimpse into the agencies and brands that are leading the way.

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4 Simple Ways to Drive Better Ad Campaigns Using Audience Insights

Posted by Lorna Keane on Monday, December 12 2016

“Brands get their value from how customers perceive them,” says David Reibstein, professor of marketing and branding expert at the University of Pennsylvania’s Wharton School. As we continue to witness the rise and fall of some of the world’s leading brands, it’s clear that these perceptions are becoming harder to predict. Today’s fragmented audiences are shaped by continuous change, and brands need to be every bit as agile in the way they communicate. Driving a successful ad campaign in this complex digital landscape has never been more of a challenge, with the rise of the ad-blocker adding more fuel to the fire.

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Why Marketing that Works Means Getting Back to Basics

Posted by Lorna Keane on Monday, December 5 2016

In 1994, the world’s first banner ad made its debut appearance on the web. Despite its lack of design and simple message, the ad earned an incredible 44% click-through rate for four months running. Twenty-two years on, the marketing and advertising landscape is almost unrecognisable. With conversations shifting dramatically from banner ads to content, communities, SEO and beyond, the digital marketing sphere has exploded in response to the growing power of the consumer, and the increasing demand for more.

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