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After its recent clash with New York authorities, our midweek Chart of the Day looks at a new addition to the GWI survey, Uber.

In the US, 3% of online adults are using Uber at least once a month, giving the service over twice the number of users as rival service Lyft.

16-34s are the most enthusiastic Uber adopters. This age group makes up almost three quarters of Uber’s US user base, with only a small minority being from the 45-64 group.

Unsurprisingly, urbanites are the biggest users of Uber – with just 5% living outside of an urban or suburban area.

Perhaps somewhat less predictable is that over a quarter of users come from the top income quartile. With this group in fact over-indexing by 30% for Uber, it’s clear that its appeal goes beyond simple financial savings.


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