More and more social networks/instant messaging platforms are experimenting with integrated commerce services as potential new sources of revenue – one of the key topics examined by our new M-Commerce Insight Report (click here for a free summary).
The possibility for profit here is clear – a third of m-shoppers say that a retail store on a social network would motivate them to purchase products online.
What’s more, significant numbers of social networkers and mobile chat app users are already engaging with m-commerce. 4 in 10 Pinterest active users shop online using a mobile each month, for example, as do more than half of Snapchatters. But it’s WeChat’s active users who really mark themselves out here – a mighty two thirds are regular mobile shoppers.