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Today GlobalWebIndex launches its new Audience report on Premier League Fans - investigating their demographics, device preferences, social media activities, online content consumption and brand engagement behaviors. You can download a free summary of this report here.

Some key headlines include: 

  • Across GWI’s 32 surveyed countries, 28% of internet users aged 16-64 are watching Premier League matches on TV, with 16% watching online.
  • The Premier League is wildly popular among the online populations of many Asian countries. Half in Indonesia and Vietnam watch matches on TV, for example. This region is also driving the growth of online viewing – one third in China watch the Premier League online.
  • On average, Premier League Fans watch more than an hour of online TV per day and 1 in 5 have watched ESPN or Eurosport online at some point. Globally, 1 in 4 watch Netflix monthly, a figure helped by the popularity of VPNs in fast-growth nations. 
  • 1 in 3 Premier League Fans watch sports programs on their mobiles each month and one quarter use sports apps monthly. 90% have used another device while watching TV, with mobiles the most popular second-screen device and chatting with friends the most common activity. Last month, half of Premier League Fans accessed social networks on a mobile, with 3 in 10 doing so on a tablet. 
  • This group averages 1.25 hours of console gaming per day. One fifth own a PS3 and 22% are planning to get a PS4. Female Premier League Fans are just as likely to be console gaming as men.
  • 3 in 10 Premier League fans are active on Twitter and 45% use Facebook monthly. 1 in 3 Premier League Fans are following sports stars on social media.
  • 1 in 4 Premier League Fans say they discover new brands through celebrity endorsements. This advertising strategy is notably more effective among women, 16-24s and Premier League Fans in APAC.

You can access the full report on the Insight Store.

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