GlobalWebIndex is blogging live from LeWeb Paris - the biggest tech event in Europe. We had the pleasure of presenting our latest metric, the Social Engagement Benchmark, to industry leaders from around the world. If you'd like to take a look at slides from our presentation, please feel free to download below.
- Huge global opportunity – no single strategy and no market should be excluded
- Increasingly emerging “fast growth” internet markets will define the landscape
- Elements can be globalised, but local rules
- Now think about target audience