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Our inaugural Future Web event explored key trends in Social Media usage, users, and the role for brands from the first wave of data. We had a very lively and engaged audience and excellent presentations from two of our launch clients, Microsoft Advertising and Mediaedge:cia, plus plenty of debate on the merits of brands getting on to Twitter.

The three trend presentations from last night can be found below, so feel free to circulate. The first from the founder of Trendstream and project leader, Tom Smith, looked at the main trends in Social Media behaviour, reasons behind them, and some big impacts on communications, our influences and content. The second from Julian Smith, Group Director Analytics and Insight, at Mediaedge:cia, explored the Active Participants, people who are actively creating content online and influencing large numbers of consumers on and offline. The third presentation from Anita Caras, Head of Research EMEA at Microsoft Advertising explored the new role for brands, how brands should act in Social Media, and in-particular the need for brands to give consumers more than just static advertising.

 

The night was a great success and we plan to do another one soon. If you found the research interesting and you would like to trial the system so you can take a firsthand look at the data, please get in touch with the team at globalwebindex@trendstream.net to arrange a demonstration.

Our first event was macro focused, however we also collect brand data for a large number of consumer and web brands. This allows us to identify advocates online, establish the digital life of customers and non customers and quantify the role for your brand in social media and online advertising. To see examples of how this data can define the role for your brand in social media and drive your business online please get in touch.

We have data globally on the following brands. If your brand is not here, contact the team to add it to the next wave of the survey, but be quick as the next round of research closes for additions by October the 16th.

Beverage
Coca-cola
Pepsi
Red Bull
Evian
Alcoholic Beverage
MillerCoors
Smirnoff
Guinness
Bacardi
Budweiser
Asahi
Corona
Stella Artois
Jack Daniels
Absolut
Heineken
Carlsberg
Technology
Haier
Canon
Sony
Panasonic
Lenovo
IBM
Apple
Phillips
Toshiba
Microsoft
HP
Intel
Dell
Fashion / Retail
Home Depot
IKEA
Levis
Gap
Nike
Adidas
Puma
Reebok
Li Ning
Finance
HSBC
ING
Bank of America
Bank of China
China Construction Bank
MasterCard
American Express
Visa
Casual Dining
KFC
Pizza Hut
Burger King
McDonalds
Starbucks
Wendy's
Subway
Domino's Pizza
Hungry Jacks
Automobiles
Renault
Nissan
Toyota
Chrysler
Vauxhall
Opel
GM
Holden
Ford
Peugeot
Hyundai
Honda
Audi
Kia
BMW
Land Rover
VW
Jaguar
Citroen
Mercedes
Fiat
Seat
Mobile
Samsung
Motorola
Sony Ericsson
Nokia
Blackberry
iPhone
LG
HTC
Gaming
Xbox
Wii
PS3
PSP
DS
Web
MSN
Bing
Windows Live
Yahoo Mail
Yahoo
AOL Search
AOL
Windows Live Hotmail
BBC.co.uk / BBC.com
Bebo
Hi5
LinkedIn
Twitter
Ask.com
MSN Hotmail
Baidu
Google
Yahoo search
Gmail
YouTube
Itunes
Imageshack
Monster
Google maps
Facebook
Netlog
Cyworld
Viadeo
Yahoo Video
Flickr
Tudou
Blogger.com
Google Earth
MySpace
Skyrock
Tripadvisor
Windows Live Spaces
Google Video
Photobucket
Amazon
Microsoft office online
Multimap
Friendster
Orkut
Mixi
QQ
Fotolog
Ebay
Picasa
Windows Live Earth
Wikipedia
Windows Live Messenger
Windows Live maps
AIM
Google Talk
Yahoo Messenger
Skype
Rakuten
Tuenti
Yandex
libero
Orange
studivz
Sonico
vkontakte
Odnoklassniki
rambler
Naver
Daum
iPlayer
Hulu

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