Facebook hit the headlines again last week when it announced that users will soon be able to stream videos through a new app available on smart TVs.
This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a truly mainstream behavior, Facebookers are now devoting an average of an hour a day to online TV. As expected, it’s younger Facebookers who are likely to see the most appeal in this offering - with figures peaking among 25-34s.
Original video content might not be in the immediate pipeline for Facebook, but this latest development suggests it might not be too long before the platform moves further into the world of online TV. And in the meantime, this new TV app is sure to rack up its video views.