The takeover of Nokia’s mobile business by Microsoft reflects the decline in recommendation and desirability of its handsets.
Consumer perceptions on Nokia as a brand have become less positive and one of the big challenges for the new mobile combine will be to integrate their strengths and reposition the new company.
On Thursday 12th of September 2013 our Director of Stream Intelligence, Brett Petersen presented the latest social insights and findings from the GlobalWebIndex data set.View full post
There's no doubt that consumers use social media to talk about brands but some brands and sectors generate more conversations than others.View full post
We need your vote! In exchange we’ll offer you the chance to hear from two of the most authoritative thought leaders in our industry: GlobalWebIndex CEO & Founder, Tom Smith, and Sandy Carter, best-selling author of many successful books on social business and General Manager, Ecosystem Evangelism at IBM.View full post
We’ve identified the apps that are actually used by the 969.49m strong global smartphone population.View full post
At GlobalWebIndex we don’t just track online behaviours but also activities that might previously be considered offline.View full post
The global tablet user base has grown 282% since Q1 2011. With a number that high, it is no surprise that tablet users now drive online content consumption. It is simply not enough to know that there has been 282% growth in tablet usage over the past two years, however. Developers, publishers and brands alike must understand who these users are in order to develop the most appropriate tablet offerings.View full post
Today we are releasing a brand new infographic that explores the reality of how 36 key Internet behaviours play out across multiple devices. The data displayed looks at active usage in the past month. For ease of interpretation these have been broken down into four key categories: Social, Publishing, Content and Services / Apps.View full post
We all know that more and more people are using social media, but a key question is how well are brands able to capture their attention on these socially oriented platforms? GlobalWebIndex’s Stream Social Global Report: Q1 2013 offers insight into the activities of social media users aged 16-64 across 31 different countries around the world.View full post