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4 Places Where Windows Phone Beats Apple

Posted by Marcello Mari on Friday, September 20 2013

Recent reports by TechInAsia have revealed that Windows Phone devices are more popular than Apple’s iPhone in India. What the report didn't say is that there are lots of other markets in the region where Windows Phone is equal to or surpassing iOS in terms of popularity.

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NOKIA: Desirability in decline

Posted by Marcello Mari on Monday, September 16 2013

The takeover of Nokia’s mobile business by Microsoft reflects the decline in recommendation and desirability of its handsets.
Consumer perceptions on Nokia as a brand have become less positive and one of the big challenges for the new mobile combine will be to integrate their strengths and reposition the new company.

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Stream Social Q2 2013: Global Report – Webinar Available on Youtube

Posted by Marcello Mari on Friday, September 13 2013

On Thursday 12th of September 2013 our Director of Stream Intelligence, Brett Petersen presented the latest social insights and findings from the GlobalWebIndex data set.

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The Products People Talk About Online

Posted by Marcello Mari on Monday, September 9 2013

There's no doubt that consumers use social media to talk about brands but some brands and sectors generate more conversations than others.

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Posted by Marcello Mari on Monday, September 2 2013

We need your vote! In exchange we’ll offer you the chance to hear from two of the most authoritative thought leaders in our industry: GlobalWebIndex CEO & Founder, Tom Smith, and Sandy Carter, best-selling author of many successful books on social business and General Manager, Ecosystem Evangelism at IBM.

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Twitter users on holiday - Our most recent study in collaboration with Twitter UK

Posted by Marcello Mari on Thursday, August 22 2013

This summer we carried out a study commissioned by Twitter Ads UK (@TwitterAdsUk) to find out about Britons’ Twitter habits on while holiday. For the purpose of this study, we interviewed over 550 UK active Twitter users.

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Top global smartphone apps, who’s in the top 10

Posted by Marcello Mari on Friday, August 2 2013

We’ve identified the apps that are actually used by the 969.49m strong global smartphone population.

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Mobile: More Email - Marginally Less SMS

Posted by Marcello Mari on Friday, July 26 2013

At GlobalWebIndex we don’t just track online behaviours but also activities that might previously be considered offline.

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Tablets grow 282% in two years, but who are these new owners?

Posted by Marcello Mari on Tuesday, July 16 2013

The global tablet user base has grown 282% since Q1 2011. With a number that high, it is no surprise that tablet users now drive online content consumption. It is simply not enough to know that there has been 282% growth in tablet usage over the past two years, however. Developers, publishers and brands alike must understand who these users are in order to develop the most appropriate tablet offerings.

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Infographic: Multi-Platform Internet Behaviours. Tablets now driving online content consumption

Posted by Marcello Mari on Wednesday, July 10 2013

Today we are releasing a brand new infographic that explores the reality of how 36 key Internet behaviours play out across multiple devices. The data displayed looks at active usage in the past month. For ease of interpretation these have been broken down into four key categories: Social, Publishing, Content and Services / Apps.

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Infographic: Brand Engagement on Social Skyrockets

Posted by Marcello Mari on Thursday, July 4 2013

We all know that more and more people are using social media, but a key question is how well are brands able to capture their attention on these socially oriented platforms? GlobalWebIndex’s Stream Social Global Report: Q1 2013 offers insight into the activities of social media users aged 16-64 across 31 different countries around the world.

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Explore Our Data #001: “What would most motivate you to promote your favourite brand online?”

Posted by Marcello Mari on Tuesday, June 25 2013

Explore Our Data

This question was added to the Marketing Implications section in Q2 2012 as one of several questions designed to advise how brands can inspire consumers to become online advocates.

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