<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=628755187226694&amp;ev=PageView&amp;noscript=1">

Katie Young

Katie is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, she produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Katie writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in social media.

Find me on:

The Potential for Major League Soccer’s Deal with Facebook

Posted by Katie Young on Wednesday, March 22 2017

As the world of social media and sports come ever-closer together, Facebook has scored a big deal that allows it to stream live Major League Soccer matches on the platform.

View full post

Over 80% of European Six Nations Fans are Second-Screeners

Posted by Katie Young on Friday, March 17 2017

With the Six Nations final round taking place this weekend, our last Chart of the Day this week takes a look at a major route through which brands and advertisers can reach fans: Second-screening.

View full post

The Rise of the Ad-Blocker and Why Ads Need to Slim Down

Posted by Katie Young on Wednesday, March 8 2017

It’s been a tough couple of months for ad tech. First, some of the world’s biggest brands were accused of inadvertently supporting extremism through their advertising, and now Ad Lightning’s latest Ad Quality Report for Publishers has found that over 40% of online ads are larger than the industry standards, slowing down websites and harmfully impacting viewability. In the face of this, it’s hardly surprising that more and more consumers are turning to ad-blockers to curb their frustrations.

View full post

3 in 10 U.S. Starbucks Drinkers Have Used a Mobile Payment Service

Posted by Katie Young on Tuesday, March 7 2017

Mobile payment services are yet to take off in the west in the same way that they have in some APAC markets. But as we explore in today's chart, Starbucks is one brand that has a significant minority within its U.S. customer base already comfortable paying for products with their smartphones.  

View full post

42% of Netflixers Use TV Subscription Services on Mobile

Posted by Katie Young on Monday, March 6 2017

Last week, Netflix CEO Reed Hastings predicted that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile.

View full post

Reebok Buyers 40% More Likely to be Interested in Fashion

Posted by Katie Young on Thursday, March 2 2017

From Adidas and Under Armour unveiling their collections at New York Fashion Week, to Nike’s ‘lifestyle’ active wear, the fast-growing ‘athleisure’ market shows no signs of stopping.

View full post

Pre-Roll Ads Motivate 1 in 3 Blockers to Stop Ads

Posted by Katie Young on Tuesday, February 28 2017

To provide a better advertising experience for its users, Google announced last week that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats.

View full post

Facebookers Spend 1 Hour per Day Watching Online TV

Posted by Katie Young on Tuesday, February 21 2017

Facebook hit the headlines again last week when it announced that users will soon be able to stream videos through a new app available on smart TVs.

View full post

1 in 4 McDonald’s Customers Use Brand Apps

Posted by Katie Young on Monday, February 20 2017

With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, today we take a look at the top ways its customers interact with brands online.

View full post

Broadcast vs On-Demand TV Preferences in the USA

Posted by Katie Young on Thursday, February 16 2017

In the new Brand section of our Core research, we ask respondents whether they prefer watching TV on-demand or live as it is broadcast (with respondents selecting from a point in a 5-point scale).

View full post

4 in 10 Nike Buyers Research Products on Social Media

Posted by Katie Young on Monday, February 13 2017

Although search engines are still the dominant force when it comes to product research, social networks have been gaining ground for this activity in recent years.

View full post

3 in 4 Man Utd Fans Watching Sports Online

Posted by Katie Young on Tuesday, February 7 2017

With the Premier League season now in full swing, today we explore the new Brand section of our Core research to take a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United.

View full post