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Jason Mander

Jason is GlobalWebIndex’s Chief Research Officer. He oversees GWI’s research and insight teams, directing its global research study across 40 markets and authoring the company’s flagship reports on social networking, media consumption and market-level trends. He also blogs for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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How Brands Are Taking Audience Understanding to New Heights

Posted by Jason Mander on Tuesday, February 14 2017

For every brand worldwide, improving their level of audience understanding is now a core focus, and for good reason. As recently as a few years ago, all you needed to know about your audience was what TV shows they were watching and what press titles they were reading and you could advertise accordingly. In today’s digital landscape, this just isn’t good enough. You no longer talk to a target group defined solely by their age and gender, you talk to people about their interests, their passions, the things that they center around beyond simple demographics.

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Trends 17: Mobile-First Landscape

Posted by Jason Mander on Tuesday, December 13 2016

As we explore in our Trends 2017 report, available for free here, we’ll soon be in the position where more than 50% of online adults say that mobiles are their most important connected device. Even over the last year alone, mobiles have seen a 10-point jump on this metric, while laptops and desktops have both experienced small declines.

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60% of Indonesia’s Mobile-Only Users aged 16-24

Posted by Jason Mander on Friday, December 9 2016

Throughout this week, our Charts of the Day have been drawing on data from our Mobile Pilot – conducted among 85,000 internet users aged 16-64 – to look at some of the characteristics of Mobile-Only Users.

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28% of Mobile-Only Users are in Rural Areas

Posted by Jason Mander on Thursday, December 8 2016

In advance of GlobalWebIndex launching mobile surveys across 40 countries from Q1 2017 onwards, this week’s Charts of the Day have been previewing data from our recent Mobile Pilot, conducted among 85,000 internet users earlier this year.

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44% of Mobile-Only Users are 16-24

Posted by Jason Mander on Wednesday, December 7 2016

In 2017, GlobalWebIndex will be adding mobile surveying to its quarterly research program across 40 countries. In advance of this, our Mobile Pilot among 85,000 internet users aged 16-64 has revealed key insights about the Mobile-Only audience – those online adults for whom a smartphone or feature phone is their only access point.

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Mobile-Only Users by Country

Posted by Jason Mander on Tuesday, December 6 2016

As we saw in yesterday’s chart, research that we’ve conducted in advance of launching mobile surveying across 40 countries in 2017 shows that 15% of internet users globally are now Mobile-Only (not owning or using any other connected devices, with mobiles being their sole access point for getting online).

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15% of Internet Users are Mobile-Only

Posted by Jason Mander on Monday, December 5 2016

From 2017, GlobalWebIndex is pleased to announce that it will be expanding its Core surveying program to include mobile respondents in 40 countries. In preparation for this, we’ve interviewed 85,000 internet users across mobiles, PCs, laptops and tablets to understand more about their devices and online behaviors.

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WhatsApp and Facebook have Highest Usage Frequency

Posted by Jason Mander on Friday, December 2 2016

As we illustrate in our new GWI Social report (download a free summary here), Facebook doesn’t just top the table for overall user numbers, it also leads when we look at usage frequency.

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88% are Members of a Facebook service

Posted by Jason Mander on Thursday, December 1 2016

As we explore in our new GWI Social report (download a free summary here), Facebook’s eco-system of services and apps remain the dominant force within the social landscape: it’s some 88% of online adults outside of China who are a member of at least one of its four main services (Facebook, Facebook Messenger, WhatsApp or Instagram). What’s more, this is a figure that continues to trend upwards on a year-by-year basis.

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Multi-Networking Continues to Grow

Posted by Jason Mander on Wednesday, November 30 2016

To mark the release of our new GWI Social report (download a free summary here), today we look at the continued rise of multi-networking.

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HTC Considerers are Young and Social

Posted by Jason Mander on Thursday, November 24 2016

As HTC begins its search for an agency to launch a new smartphone next year, today’s Chart previews data from our Q4 wave of research – in field at the moment – to look at the audience that this campaign will need to target.

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Time Spent Networking to Overtake Linear TV

Posted by Jason Mander on Friday, August 19 2016

For this week’s final Chart of the Day, we look at time spent on the two biggest media activities: Linear TV and Social Networking/Messaging.

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