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16-24s Online via Mobile for Nearly 3.5 Hours Daily

Posted by Jacinta Ruscillo on Thursday, March 23 2017

For today’s chart, we take a look at the just how important mobiles have become to the daily digital lives of 16-24s.

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LatAm and North America Most Likely to Prefer On-Demand/Streaming TV

Posted by Jacinta Ruscillo on Monday, March 20 2017

For today’s Chart, we look at how digital consumers around the world prefer to consume TV content: via on-demand/streaming or via traditional broadcast television.

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50% are Turning to Search Engines for Medical Advice

Posted by Jacinta Ruscillo on Thursday, March 16 2017

For today’s chart, we focus on internet users’ habits when they look for advice choosing medicines/drugs for everyday ailments such as sore throats and headaches.

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Pinterest Users 30% More Likely to Research Products on Social

Posted by Jacinta Ruscillo on Tuesday, March 14 2017

Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products.

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91% of 16-24s Have Binge-Watched TV Shows

Posted by Jacinta Ruscillo on Friday, March 10 2017

In a new addition to our research, we ask respondents how regularly they “binge-watch” TV by viewing back-to-back episodes of the same show. Overall, internet users are more likely to identify themselves as binge-watchers than not.

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Smartphones Extend Lead as Most Important Device

Posted by Jacinta Ruscillo on Monday, February 27 2017

To mark the first day of the Mobile World Congress in Barcelona, today’s chart highlights the growth of smartphones as the most important device for internet users.

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40% Using Mobiles for Travel Research

Posted by Jacinta Ruscillo on Friday, February 24 2017

Travel is a key interest for internet users – globally, 2 in 5 are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places.

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16% of Millennials in North America Using Taxi-Hailing Apps

Posted by Jacinta Ruscillo on Friday, February 17 2017

The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Today’s Chart focuses on the core user base of these new services – Millennials (here 20-34s).

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87% of 16-24s Networking via Mobile

Posted by Jacinta Ruscillo on Friday, February 10 2017

With mobiles now perceived as the most important device by internet users, it’s no surprise that they have overtaken PCs/laptops across almost all of the online activities tracked by GWI.

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