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Felim McGrath

Felim is GlobalWebIndex’s Trends Manager. He oversees the Trends team, who produce GWI’s off-the-shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing a Ph.d, Felim writes on GWI’s blog about online consumer behaviors and the latest digital trends.

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Q1 2017: Upcoming Reports from GlobalWebIndex

Posted by Felim McGrath on Monday, February 13 2017

 Here’s a sneak peek at some of the GlobalWebIndex reports to look forward to this quarter.

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Mobile Most Important Device for Facebookers

Posted by Felim McGrath on Friday, February 3 2017

Facebook’s strong quarterly earnings announcement this week again showed how important mobile is to the platform, and to its ad revenue stream. And GWI’s research shows clearly that Facebook’s users agree on the importance of mobile.

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17% of Business Travelers Using Uber

Posted by Felim McGrath on Wednesday, February 1 2017

In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market.

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Free Delivery Top Purchase Driver for Amazon Visitors

Posted by Felim McGrath on Tuesday, January 24 2017

Amazon may be launching an ever-widening array of services but online commerce remains at the heart of its business. Outside of China, over half of digital consumers are engaging with Amazon in some way each month and, as our chart today shows, it’s the availability of free delivery options that is key to convincing these visitors to complete a purchase.

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UK/US Vice Visitors Watching 3+ Hours of TV Daily

Posted by Felim McGrath on Friday, January 20 2017

New media conglomerate Vice Media has made many headlines through its ambitious expansion across a range of platforms as well as its appeal to a predominantly young audience. Our final Chart of the Day this week zeroes in on this audience in the UK & USA and on one aspect of its media consumption habits: their enthusiasm for consuming television content, both broadcast and online.

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1 in 10 in North America Now Own a Smart Wristband

Posted by Felim McGrath on Monday, January 16 2017

The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.

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Trends 17: The Victory of Video

Posted by Felim McGrath on Thursday, December 22 2016

When Nicola Mendelsohn, VP for Facebook in EMEA, proclaimed last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could it be that video is the future of everything?

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Trends 17: Snap Gets Trendy

Posted by Felim McGrath on Friday, December 16 2016

Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap, owner of the coolest social app on-the-block, has become the next company to bet big on smart glasses.

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Trends 17: Facebook 2.0

Posted by Felim McGrath on Thursday, December 15 2016

There is a lot of (digital) ink spilt discussing the fortunes of Mark Zuckerberg’s ubiquitous social network. But the reality is that Facebook is, and will remain for some time, the king of the social media industry. And having won the social media wars to date, it’s clear the Facebook is on the hunt for still more territory to claim as its own.

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The 10 Biggest Trends to Watch Out For in 2017

Posted by Felim McGrath on Thursday, December 15 2016

Every year, our dedicated teams of analysts, researchers and writers come together to map out the digital trends set to shape the year ahead. In 2016, we saw the marketing industry evolve dramatically in response to the growing rise of consumer power, and we watched as emerging digital trends either caused the world to take notice, or failed to stand out in an overcrowded market. Based on our Trends 17 report, which incorporates active data from36 countries and over 4,500 data points, we’ve mapped out the ten most game-changing trends for every brand, advertiser and marketer to watch in 2017.

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Over 75% of Teens in UK on Snapchat

Posted by Felim McGrath on Tuesday, November 22 2016

With the long-rumored Snap Inc. IPO now in progress, Tuesday’s Chart takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s).

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2 in 3 Instagrammers are Under 35

Posted by Felim McGrath on Friday, November 18 2016

As the fight for the attention of young networkers intensifies, today we preview data from our new infographic on the Social Media Landscape (available for clients here) to look at the age profile of one service that has consistently managed to maintain a young following: Instagram.

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