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Felim McGrath

Felim is GlobalWebIndex’s Trends Manager. He oversees the Trends team, who produce GWI’s off-the-shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing a Ph.d, Felim writes on GWI’s blog about online consumer behaviors and the latest digital trends.

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High-Quality Products Key to Gaining Online Reviews

Posted by Felim McGrath on Friday, April 7 2017

Our last Chart of the Day for this week examines just why digital consumers who post online reviews would promote a brand, and it’s clear that high-quality products are a key factor here.

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What is Social Music and Why Does it Matter?

Posted by Felim McGrath on Wednesday, April 5 2017

2016 was the year that video became ubiquitous within the social space. The boom in video on platforms like Facebook and Snapchat, and well as the rise in live video streaming has made this medium a key aspect of most social services today. So what media will social services engulf in 2017? 

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63% of Facebookers Streaming Music

Posted by Felim McGrath on Wednesday, March 29 2017

2016 was the year that video made a big impact on Facebook, and there are clear indications that one of the major developments on Facebook for 2017 will be music.

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16% of Arsenal Fans have Flown with Emirates

Posted by Felim McGrath on Wednesday, March 15 2017

The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as today’s chart shows, it is one which is built on solid foundations. 

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Q1 2017: Upcoming Reports from GlobalWebIndex

Posted by Felim McGrath on Monday, February 13 2017

 Here’s a sneak peek at some of the GlobalWebIndex reports to look forward to this quarter.

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Mobile Most Important Device for Facebookers

Posted by Felim McGrath on Friday, February 3 2017

Facebook’s strong quarterly earnings announcement this week again showed how important mobile is to the platform, and to its ad revenue stream. And GWI’s research shows clearly that Facebook’s users agree on the importance of mobile.

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17% of Business Travelers Using Uber

Posted by Felim McGrath on Wednesday, February 1 2017

In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market.

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Free Delivery Top Purchase Driver for Amazon Visitors

Posted by Felim McGrath on Tuesday, January 24 2017

Amazon may be launching an ever-widening array of services but online commerce remains at the heart of its business. Outside of China, over half of digital consumers are engaging with Amazon in some way each month and, as our chart today shows, it’s the availability of free delivery options that is key to convincing these visitors to complete a purchase.

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UK/US Vice Visitors Watching 3+ Hours of TV Daily

Posted by Felim McGrath on Friday, January 20 2017

New media conglomerate Vice Media has made many headlines through its ambitious expansion across a range of platforms as well as its appeal to a predominantly young audience. Our final Chart of the Day this week zeroes in on this audience in the UK & USA and on one aspect of its media consumption habits: their enthusiasm for consuming television content, both broadcast and online.

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1 in 10 in North America Now Own a Smart Wristband

Posted by Felim McGrath on Monday, January 16 2017

The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.

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Trends 17: The Victory of Video

Posted by Felim McGrath on Thursday, December 22 2016

When Nicola Mendelsohn, VP for Facebook in EMEA, proclaimed last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could it be that video is the future of everything?

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Trends 17: Snap Gets Trendy

Posted by Felim McGrath on Friday, December 16 2016

Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap, owner of the coolest social app on-the-block, has become the next company to bet big on smart glasses.

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