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Chase Buckle

Chase is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, he produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing an MPhil in the Social Sciences, Chase writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in commerce and emerging markets.

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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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US Snapchatters 2x Ahead for Watching TVOD on Mobile

Posted by Chase Buckle on Tuesday, February 14 2017

Last week, Snap. Inc announced that it will broadcast exclusive content from the BBC’s popular Planet Earth II nature documentary in the US. So, today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate.

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Finding New Music Key for Spotify Users

Posted by Chase Buckle on Thursday, February 9 2017

Continuing our preview of GlobalWebIndex’s new Brand data, today’s Chart examines Spotify Users’ attitudes towards discovering new music.

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US Coca-Cola Drinkers 50% More Likely to Follow Actors

Posted by Chase Buckle on Wednesday, February 8 2017

Today’s Chart showcases part of our new Brand data by looking at social “following” behaviors among Coca-Cola Drinkers in the US.

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Super Bowl 2017: Why the NFL Needs to Get Online

Posted by Chase Buckle on Tuesday, January 31 2017

As anticipation for the Super Bowl 2017 heats up, we have released our new NFL Fans Audience Report (clients can download a copy here). Today, we take a look at one of the key themes explored in this new report; specifically, why the NFL has so much at stake in its recent affair with online broadcasting avenues.

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Mobile is the Top Online Banking Device

Posted by Chase Buckle on Monday, January 30 2017

The rise of mobile to become the most important internet device has had a major impact across an ever-expanding range of industries. As today’s Chart shows, banking is no exception to this.

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LinkedIn Membership Growth Led by Fast-Growth Regions

Posted by Chase Buckle on Thursday, January 26 2017

Following Microsoft’s purchase of LinkedIn back in June, the enterprise networking service has been undergoing one of the biggest overhauls since its launch in 2003.

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21% of YouTubers are Watching Game Trailers

Posted by Chase Buckle on Wednesday, January 25 2017

As our Trends 17 report makes clear, we’re moving headlong into the video-first landscape as more and more social networks bet big on video. But it’s still YouTube which emerges as the king of this format, having the most visitors on a monthly basis (88% outside of China).

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GlobalWebIndex’s New Attitudinal Segmentation

Posted by Chase Buckle on Wednesday, January 18 2017

GWI’s new segmentation assigns respondents to various groups based upon their attitudes, ranging from world-views and self-perceptions right through to their purchasing preferences and relationships with technology.

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The Impact of YouTube Red in the USA

Posted by Chase Buckle on Wednesday, January 11 2017

With Google reportedly planning to launch its subscription service YouTube Red in the UK in the coming year, today’s Chart of the Day takes stock of how the relatively young service is performing in the US.

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Turkey Leads for VPN Usage

Posted by Chase Buckle on Tuesday, January 10 2017

Despite VPN usage often being considered a pretty niche activity, it’s now 3 in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as our research makes clear, it’s Turkey which is the current leader for this activity.

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97% are Using the Internet for Commerce

Posted by Chase Buckle on Thursday, January 5 2017

Today we showcase one of GWI’s new segmentations by profiling internet users based on their digital behaviors.

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