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Chase Buckle

Chase is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, he produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing an MPhil in the Social Sciences, Chase writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in commerce and emerging markets.

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The Impact of YouTube Red in the USA

Posted by Chase Buckle on Wednesday, January 11 2017

With Google reportedly planning to launch its subscription service YouTube Red in the UK in the coming year, today’s Chart of the Day takes stock of how the relatively young service is performing in the US.

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Turkey Leads for VPN Usage

Posted by Chase Buckle on Tuesday, January 10 2017

Despite VPN usage often being considered a pretty niche activity, it’s now 3 in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as our research makes clear, it’s Turkey which is the current leader for this activity.

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97% are Using the Internet for Commerce

Posted by Chase Buckle on Thursday, January 5 2017

Today we showcase one of GWI’s new segmentations by profiling internet users based on their digital behaviors.

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The Changing Mobile Marketplace

Posted by Chase Buckle on Tuesday, January 3 2017

Our first Chart of the Day for 2017 takes a look at how the smartphone marketplace has changed over the past years. It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91% of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon the composition of the mobile market.

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Trends 17: The Smartphone Squeeze

Posted by Chase Buckle on Tuesday, December 20 2016

Compared to 6 years ago, global demand in the smartphone market has changed. Homegrown mobile brands in the east have muscled their way in alongside Apple and Samsung, leading to a downward pressure on price.

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Trends 17: Gaming Gets Competitive

Posted by Chase Buckle on Monday, December 19 2016

With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game.

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Trends 17: The Future of Free

Posted by Chase Buckle on Wednesday, December 14 2016

For large swathes of consumers, the right to access free online content is seen as sacrosanct. But, as our Trends 2017 report (available for free here) shows, with ad-blocking on the rise, there’s little recognition or willingness on the part of the consumer to accept that ads are at the core of this.

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Over 1 in 5 Millennials Watching eSports

Posted by Chase Buckle on Tuesday, November 29 2016

For Tuesday’s chart, we showcase one of the newer questions in our survey, looking at engagement with eSports among Millennials.

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44% of iPhone Owners Interested in VR

Posted by Chase Buckle on Wednesday, November 23 2016

Following their limited edition release, Snapchat’s new Spectacles have rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, today we examine interest in one component that could be crucial to their success: Virtual Reality.

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High-Quality Products Key to Brand Advocacy

Posted by Chase Buckle on Monday, November 21 2016

With half having posted a review of a product, brand or service online in the last month, there’s no shortage of digital consumers prepared to critique and potentially promote brands.

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1 in 4 YouTubers Watching Branded Videos

Posted by Chase Buckle on Wednesday, November 9 2016

So far in our Chart of the Day series, we’ve explored the importance of watching music videos and vlogger or celebrity videos on YouTube. Today we highlight the versatility and potential reach of YouTube for brands.

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1 in 2 Instagrammers Researching Products on Social

Posted by Chase Buckle on Monday, November 7 2016

Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail.

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