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Chase Buckle

Chase is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, he produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing an MPhil in the Social Sciences, Chase writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in commerce and emerging markets.

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On-the-Go Consumers More Likely to Consume Entertainment Via Mobile

Posted by Chase Buckle on Monday, April 10 2017

Aided by substantial advances in mobile connectivity, smartphones have brought on-the-go entertainment consumption into the mainstream. As today’s chart shows, people are squeezing their favorite shows or playlists into their busy lifestyles, whether that’s during the morning commute or at the gym – with regular exercisers and users of public transport both over-indexing for consuming entertainment on mobile.

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1 in 3 Gaming Streamers Purchased a Digital Game Last Month

Posted by Chase Buckle on Wednesday, April 5 2017

Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. As such, today’s Chart of the Day outlines why this strategy could open up new, lucrative revenue sources for the service.

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3 in 10 Premier League Fans Play FIFA

Posted by Chase Buckle on Thursday, March 30 2017

Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans.

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6 in 10 Heineken Drinkers Use Instagram

Posted by Chase Buckle on Tuesday, March 28 2017

Heineken has been the latest alcohol brand to emphasize its commitment to social media, and as part of its ongoing initiative to double its digital marketing spend by 2020, the brand has declared Instagram a key platform.

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How Mobile is Reshaping the Future of Banking

Posted by Chase Buckle on Wednesday, March 22 2017

There has been widespread discussion around the ‘disruption of the banking industry’. A sector typically slower than others to respond to digital innovation, with the introduction of new compliance and regulation policies, is under increasing pressure to future-proof their operations, and mobile is increasingly at the center of this.

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7 in 10 Twitter Users on Social While Watching TV

Posted by Chase Buckle on Tuesday, March 21 2017

To celebrate the anniversary of Twitter’s first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space.

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28% Have Used a Mobile Payment Service

Posted by Chase Buckle on Monday, March 13 2017

A key development underpinning the growth in online commerce has been the rise of mobile payment services. Our first Chart of the Day this week looks at the demographics behind this trend.

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1 in 5 Call of Duty Players Want a Chance to Customize Products

Posted by Chase Buckle on Thursday, March 9 2017

When we asked players of a range of gaming franchises what they want their favorite brands to provide, we saw some common themes emerge.

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4 in 10 U.S. YouTubers Are Streaming Live TV

Posted by Chase Buckle on Wednesday, March 8 2017

Speculation that YouTube would be entering the live TV streaming market was confirmed last week with the announcement of YouTube TV. Today’s chart demonstrates the cross-device appeal of live streaming TV among U.S. YouTubers.

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35% of Virgin Atlantic Flyers Travel for Business

Posted by Chase Buckle on Friday, March 3 2017

According to our data, 8% of internet users travel abroad for business purposes at least once every 2-3 months. And as our final Chart of the Day this week demonstrates, it’s Virgin Atlantic which has the highest proportion of these Business Travelers among its customer base (on 35%). Etihad also scores well here.

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63% of Messaging App Users are Mobile Banking

Posted by Chase Buckle on Wednesday, March 1 2017

Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations.

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5 Things Every Marketer Should Know About Online Consumers in Egypt

Posted by Chase Buckle on Friday, February 24 2017

As more and more people gain access to the internet across the world’s fast-growth markets, there has never been a greater need to understand and profile these digital consumers. As part of the GlobalWebIndex mission to quantify the perceptions and behaviors of every connected consumer, we have extended our research into Egypt - a market with an internet penetration rate of just 36%, but with tens of millions of digital consumers. So what does the digital landscape look like in Egypt and what do marketers looking in its direction really need to know?

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