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Chase Buckle

Chase is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, he produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Moving to GWI after completing an MPhil in the Social Sciences, Chase writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in commerce and emerging markets.

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How Mobile is Reshaping the Future of Banking

Posted by Chase Buckle on Wednesday, March 22 2017

There has been widespread discussion around the ‘disruption of the banking industry’. A sector typically slower than others to respond to digital innovation, with the introduction of new compliance and regulation policies, is under increasing pressure to future-proof their operations, and mobile is increasingly at the center of this.

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7 in 10 Twitter Users on Social While Watching TV

Posted by Chase Buckle on Tuesday, March 21 2017

To celebrate the anniversary of Twitter’s first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space.

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28% Have Used a Mobile Payment Service

Posted by Chase Buckle on Monday, March 13 2017

A key development underpinning the growth in online commerce has been the rise of mobile payment services. Our first Chart of the Day this week looks at the demographics behind this trend.

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1 in 5 Call of Duty Players Want a Chance to Customize Products

Posted by Chase Buckle on Thursday, March 9 2017

When we asked players of a range of gaming franchises what they want their favorite brands to provide, we saw some common themes emerge.

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4 in 10 U.S. YouTubers Are Streaming Live TV

Posted by Chase Buckle on Wednesday, March 8 2017

Speculation that YouTube would be entering the live TV streaming market was confirmed last week with the announcement of YouTube TV. Today’s chart demonstrates the cross-device appeal of live streaming TV among U.S. YouTubers.

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35% of Virgin Atlantic Flyers Travel for Business

Posted by Chase Buckle on Friday, March 3 2017

According to our data, 8% of internet users travel abroad for business purposes at least once every 2-3 months. And as our final Chart of the Day this week demonstrates, it’s Virgin Atlantic which has the highest proportion of these Business Travelers among its customer base (on 35%). Etihad also scores well here.

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63% of Messaging App Users are Mobile Banking

Posted by Chase Buckle on Wednesday, March 1 2017

Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations.

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5 Things Every Marketer Should Know About Online Consumers in Egypt

Posted by Chase Buckle on Friday, February 24 2017

As more and more people gain access to the internet across the world’s fast-growth markets, there has never been a greater need to understand and profile these digital consumers. As part of the GlobalWebIndex mission to quantify the perceptions and behaviors of every connected consumer, we have extended our research into Egypt - a market with an internet penetration rate of just 36%, but with tens of millions of digital consumers. So what does the digital landscape look like in Egypt and what do marketers looking in its direction really need to know?

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Access to Music More Important than Ownership

Posted by Chase Buckle on Thursday, February 23 2017

When it comes to music, GWI’s Brand data reveals an overall preference for accessing songs via online services rather than owning them.

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1 in 3 Use WeChat Pay in China

Posted by Chase Buckle on Wednesday, February 22 2017

Hoping to create new inroads into the Chinese market, Starbucks last week introduced a social gifting feature via popular social app WeChat’s payment service. Today we use a new question in our research to underline the potential of this partnership.

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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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US Snapchatters 2x Ahead for Watching TVOD on Mobile

Posted by Chase Buckle on Tuesday, February 14 2017

Last week, Snap. Inc announced that it will broadcast exclusive content from the BBC’s popular Planet Earth II nature documentary in the US. So, today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate.

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