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Today marks the debut of the Apple Pay system in the US – a near-field communication (NFC) system will let iPhone users buy goods and services via contactless payments.

As our first post this week shows, this could be a lucrative move for Apple: among the USA’s mobile audience, iPhone users are most enthusiastic about digital shopping. Three quarters have bought a product online in the last month and almost 4 in 10 are shopping online via their mobile.

US iPhone users are also less likely than other mobile audiences to be concerned about how their personal data is being used by companies. That doesn’t mean Apple will have an easy time convincing users about the security of the system, though: two thirds of iPhone users in the US are worried about how their personal data is being utilized by companies.


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