Success of Yinxiang Biji - a Chinese Version of Evernote
Evernote has now developed a Chinese version of their product called Yinxiang Biji that provides more tailored service for their Chinese audiences since May this year. Experiencing strong growth, the company has take to social media to recruit additional team members to the Yinxiang Biji team. Specifically, they developed a short video clip and uploaded it to the Chinese social video platform - Youku. Ultimately, this video drew so much attention that more than 2,000 resumes were sent through to the company. This is a perfect example of how social media is transforming Chinese society.
Can Bubbly be The Benchmark for Audio Update?
Lately, a Singapore-based company Bubbly Motion has raised USD$5 million and put Bubbly forward in Asia and the U.S. continents. This social messaging service allows their users to share instant messages and voice updates with contacts and followers in addition to being able to share on Twitter and Facebook. Nonetheless, one thing the company needs to do is to encourage active usage and interact with all kinds of audio. By integrating the Bubbly service on multiple types of devices and with existing social networks, Bubbly is trying to become the 'Instagram for voice'.
What You See is What You Get - Canon Legria HD Camera-Recorder
Canon was running an online video contest in Indonesia, Malaysia, Singapore, Thailand and Vietnam, to promote their latest product, the Legria HD camera-recorder. This camera-recorder comprises built-in Wi-Fi that allows direct playback and instant video uploads to popular social media websites, such as Facebook and YouTube. In addition, it allows you to store and transfer the videos to iOS devices for sharing on social networking sites. This type of technology is critical if traditional cameras are to compete with the increasing photo quality on smartphones.
This Is the Facebook Generation!
GlobalWebIndex's Q2 2012 data shows that Facebook is ranked first among other social platforms in Asia Pacific region, such as Twitter, Pinterest and Google+. In terms of the number of active users against the total number of Facebook account holders, there are six countries that currently have 75% or more active Facebook users, including Indonesia (82%), Philippines (81%), Thailand (78%), Malaysia (76%), Taiwan (75%), Vietnam (75%). Current trends show extensive growth for Google+ and Twitter in the region as well, and it will be very interesting to see how usage of these social platforms change over the coming months.