While an impressive 70% of Facebookers have clicked the ‘like’ button in the last month, a much lower 33% of Google+ active users are hitting the +1 button. On Twitter, meanwhile, some 31% of active users are favoriting tweets – putting this activity outside the platform’s top 5 actions.
Facebookers are also more likely to be interacting with friends than active users of Google+ or Twitter. Last month, half of Facebook active users commented on a friend’s profile or photo; in contrast, only a quarter on Google+ commented on a status and a third on Twitter tweeted a friend.
However, it’s not all good news for Facebook. Active users on this network are more likely to say they have logged in to see what’s happening without contributing anything – half do this each month. This is in line with the high usage frequency of Facebookers, but it’s telling that mature markets dominate the Top 10 countries for this more passive type of usage. This subject is covered further in our Passive Facebooking report.