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GWI’s research shows that practically all internet users are now watching video clips online on a monthly basis. But as our final Chart of the Day this week also makes clear, the majority of these viewers are not just passively engaging with online video content.

In fact, it’s now 6 in 10 online adults who are uploading or sharing videos online, giving some context to the vast amount of user-generated content available online and to the potential organic reach of online videos.

The rise of YouTube, the continuing spread of 4G coverage and the increasing focus of major social networks on video functionality are major contributors to this trend. And with 30% of video sharers watching branded videos, there’s a clear opportunity for brands to take advantage of this this engaged audience.

6 in 10 Now Sharing Videos OnlineExplore this data in PRO Platform Get the GWI Entertainment Q3 2016 Report

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