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News circulated last week that Snapchat’s parent company (recently renamed Snap Inc.) was gearing for a flotation that could value the five-year old app at a hefty $25bn.

It’s the demographics of Snapchat which remain key to this, with the service boasting one of the youngest user bases tracked by GWI. Among Millennials in particular, it’s 45% who have a Snapchat account, rising to almost 6 in 10 in North America. It has notable reach in the Middle East and Latin America, too. 

With its serious foothold among this trend-setting demographic, it could soon become one of the most valuable unicorns out there.

6 in 10 Millennials in North America on SnapchatExplore this data in PRO Platform Get the GWI Social Q4 2016 Report

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