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Instagram’s success story continued last week when it announced it had reached the milestone of 500K active advertisers – a figure that has more than doubled in the last 6 months.

As today’s Chart of the Day shows, some context for this is given by the photo-sharing service’s ever-expanding audience. It’s among the trend-setting Millennials that Instagram continues to shine particularly brightly, with almost 6 in 10 now having an account (a marked and substantial increase on the 4 in 10 seen in 2014).

And with 1 in 3 of the Millennials who use Instagram saying that they have followed a brand on the service in the last month, it’s clear that this group are willing to have branded content on their feeds.

For more insights on Millennials, clients can download our audience report here.

6 in 10 Millennials have an Instagram AccountExplore this data in PRO Platform Get the Free GWI Social Q4 2016 Summary Report

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