The rise of online TV has been one of the big stories of recent years. Names like Netflix are well known to most digital consumers and many are using services like these to access the content they want, when they want. Here we take a look at 3 ways that online TV has made real progress, and 1 sign that it still has some ground to cover.
Although time spent watching linear TV continues to hold strong and steady, online TV now plays a central role in the entertainment portfolios of many internet users. Each day an average of 0.77 hours is devoted to online TV – a marked increase on the 0.58 hours seen back in 2012. That means 24% of digital consumers' TV viewing is now online.
Despite the clear signs that online TV is gaining traction, it is yet to draw viewers away from their traditional TV sets completely. In fact, it’s just 2% of online adults who are choosing to do all their TV viewing online. While this does climb to 4% among 16-24s, these figures remain very modest. It’s clear that most are yet to regard online TV as a viable substitute for their traditional TV sets. So, for now at least, online TV is a compliment rather than a substitute to traditional TV.