<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=628755187226694&amp;ev=PageView&amp;noscript=1">

When Apple announces its quarterly results this week, the progress of its new iPhone models is likely to come under scrutiny.

As Monday’s Chart of the Day shows, it’s now a fifth of online adults globally who own an iPhone. But the handset’s impact on the North American market is clear: 30% in this region have an iPhone. Equally apparent is the rising importance of Asia, where some 22% of internet users now own one.

However, while the high price of the handset may ensure Apple’s profitability, the income distribution of iPhone ownership tells its own story. Some 3 in 10 of the most affluent internet users might have an iPhone, but this falls to just 16% within the bottom income quartile. So, convincing lower income consumers to upgrade to an iPhone remains a key challenge.

To find out more about iPhone owners, download our new infographic here.

26th-Oct-2015-1-In-5-Now-Own-An-Iphone

Leave a comment

Share this post