<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=628755187226694&amp;ev=PageView&amp;noscript=1">

Last week, we touched on the importance of YouTube’s celebrities and vloggers in the service’s decision to acquire FameBit. Today, we delve further into the significance of these content creators.

Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of YouTube (9 in 10 are visiting the site each month outside China), the size of the audience that this corresponds to is pretty vast.

But it’s by age that we see the most striking trend: the younger you are, the more likely you are to be viewing this content, with as many as 1 in 3 16-24s now doing this. Little wonder that so many brands have been so keen on utilizing these channels to reach the much coveted younger demographic, then.

1 in 4 YouTubers Watching Vloggers or Celebrity VideosExplore this data in PRO Platform Get the Free GWI Entertainment Q3 2016 Summary Report

Leave a comment

Share this post