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60% of US Snapchatters Use the Service Daily

Posted by Katie Young on Tuesday, January 17 2017

In our Trends 17 report we discuss how WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency.

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1 in 10 in North America Now Own a Smart Wristband

Posted by Felim McGrath on Monday, January 16 2017

The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.

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Top Reasons for Brand Advocacy among 16-24s

Posted by Katie Young on Friday, January 13 2017

With almost half of 16-24s posting a review of a product or company online in the last month, there’s certainly a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?

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Facebookers Listen to Online Radio/Music for 40 Minutes a Day

Posted by Katie Young on Thursday, January 12 2017

Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. And as today’s Chart of the Day highlights, there is real potential for this new feature to take off.

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The Impact of YouTube Red in the USA

Posted by Chase Buckle on Wednesday, January 11 2017

With Google reportedly planning to launch its subscription service YouTube Red in the UK in the coming year, today’s Chart of the Day takes stock of how the relatively young service is performing in the US.

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Turkey Leads for VPN Usage

Posted by Chase Buckle on Tuesday, January 10 2017

Despite VPN usage often being considered a pretty niche activity, it’s now 3 in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as our research makes clear, it’s Turkey which is the current leader for this activity.

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A Third of Facebookers Visiting Branded Pages

Posted by Katie Young on Monday, January 9 2017

For our first Chart of the Day this week, we take stock of the numbers of Facebookers who are interacting with brands on the platform. 

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Facebookers Spend 2 Hours+ on Social Media Daily

Posted by Katie Young on Friday, January 6 2017

Our final Chart of the Day this week confirms just how engaged Facebookers are with social media – with the average user now devoting around 2 hours 20 minutes to networking and messaging every day.

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97% are Using the Internet for Commerce

Posted by Chase Buckle on Thursday, January 5 2017

Today we showcase one of GWI’s new segmentations by profiling internet users based on their digital behaviors.

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Americans Watch 1 Hour of Online TV Daily

Posted by Katie Young on Wednesday, January 4 2017

For our midweek chart we take a look at how TV consumption behaviors are changing in the leading market for TV consumption – the USA.

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The Changing Mobile Marketplace

Posted by Chase Buckle on Tuesday, January 3 2017

Our first Chart of the Day for 2017 takes a look at how the smartphone marketplace has changed over the past years. It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91% of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon the composition of the mobile market.

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Trends 17: The Victory of Video

Posted by Felim McGrath on Thursday, December 22 2016

When Nicola Mendelsohn, VP for Facebook in EMEA, proclaimed last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could it be that video is the future of everything?

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