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28% of Mobile-Only Users are in Rural Areas

Posted by Jason Mander on Thursday, December 8 2016

In advance of GlobalWebIndex launching mobile surveys across 40 countries from Q1 2017 onwards, this week’s Charts of the Day have been previewing data from our recent Mobile Pilot, conducted among 85,000 internet users earlier this year.

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44% of Mobile-Only Users are 16-24

Posted by Jason Mander on Wednesday, December 7 2016

In 2017, GlobalWebIndex will be adding mobile surveying to its quarterly research program across 40 countries. In advance of this, our Mobile Pilot among 85,000 internet users aged 16-64 has revealed key insights about the Mobile-Only audience – those online adults for whom a smartphone or feature phone is their only access point.

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Mobile-Only Users by Country

Posted by Jason Mander on Tuesday, December 6 2016

As we saw in yesterday’s chart, research that we’ve conducted in advance of launching mobile surveying across 40 countries in 2017 shows that 15% of internet users globally are now Mobile-Only (not owning or using any other connected devices, with mobiles being their sole access point for getting online).

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15% of Internet Users are Mobile-Only

Posted by Jason Mander on Monday, December 5 2016

From 2017, GlobalWebIndex is pleased to announce that it will be expanding its Core surveying program to include mobile respondents in 40 countries. In preparation for this, we’ve interviewed 85,000 internet users across mobiles, PCs, laptops and tablets to understand more about their devices and online behaviors.

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Why Marketing that Works Means Getting Back to Basics

Posted by Lorna Keane on Monday, December 5 2016

In 1994, the world’s first banner ad made its debut appearance on the web. Despite its lack of design and simple message, the ad earned an incredible 44% click-through rate for four months running. Twenty-two years on, the marketing and advertising landscape is almost unrecognisable. With conversations shifting dramatically from banner ads to content, communities, SEO and beyond, the digital marketing sphere has exploded in response to the growing power of the consumer, and the increasing demand for more.

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WhatsApp and Facebook have Highest Usage Frequency

Posted by Jason Mander on Friday, December 2 2016

As we illustrate in our new GWI Social report (download a free summary here), Facebook doesn’t just top the table for overall user numbers, it also leads when we look at usage frequency.

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88% are Members of a Facebook service

Posted by Jason Mander on Thursday, December 1 2016

As we explore in our new GWI Social report (download a free summary here), Facebook’s eco-system of services and apps remain the dominant force within the social landscape: it’s some 88% of online adults outside of China who are a member of at least one of its four main services (Facebook, Facebook Messenger, WhatsApp or Instagram). What’s more, this is a figure that continues to trend upwards on a year-by-year basis.

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The Smart Marketer's Guide to Social Media

Posted by Lorna Keane on Thursday, December 1 2016

The job of a marketer isn’t quite as straight-forward as it once was. We’ve come a long way from the traditional process of finding your target market and promoting your product in the right place, for the right price. Now, the expertise of the digital marketer is expected to range from the technical depths of SEO and analytics to the creative realms of content creation and graphic design. And as fast-changing digital trends continue to shape the way we consume content and interact with brands, this skill-set is set to evolve even further.

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Multi-Networking Continues to Grow

Posted by Jason Mander on Wednesday, November 30 2016

To mark the release of our new GWI Social report (download a free summary here), today we look at the continued rise of multi-networking.

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Over 1 in 5 Millennials Watching eSports

Posted by Chase Buckle on Tuesday, November 29 2016

For Tuesday’s chart, we showcase one of the newer questions in our survey, looking at engagement with eSports among Millennials.

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8 in 10 Americans Shop Online

Posted by Katie Young on Monday, November 28 2016

With the Black Friday and Cyber Monday sales in full swing, our first Chart this week shows just how many Americans could be hoping to grab a deal this Thanksgiving.

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HTC Considerers are Young and Social

Posted by Jason Mander on Thursday, November 24 2016

As HTC begins its search for an agency to launch a new smartphone next year, today’s Chart previews data from our Q4 wave of research – in field at the moment – to look at the audience that this campaign will need to target.

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