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16% of Millennials in North America Using Taxi-Hailing Apps

Posted by Jacinta Ruscillo on Friday, February 17 2017

The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Today’s Chart focuses on the core user base of these new services – Millennials (here 20-34s).

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Metrics that Matter: 5 Questions to Consider on Your Marketing ROI

Posted by Lorna Keane on Thursday, February 16 2017

A number of questions surround the marketing game today, but regardless of industry, budget, company or campaign, one is asked more often than most: “How can I measure my marketing and offer quantifiable proof that my tactics are working?” With more focus on data and analytics than ever, marketing and revenue teams are working closer together as the pressure mounts to ensure a marketing Return on Investment (ROI).

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Broadcast vs On-Demand TV Preferences in the USA

Posted by Katie Young on Thursday, February 16 2017

In the new Brand section of our Core research, we ask respondents whether they prefer watching TV on-demand or live as it is broadcast (with respondents selecting from a point in a 5-point scale).

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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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How Brands Are Taking Audience Understanding to New Heights

Posted by Jason Mander on Tuesday, February 14 2017

For every brand worldwide, improving their level of audience understanding is now a core focus, and for good reason. As recently as a few years ago, all you needed to know about your audience was what TV shows they were watching and what press titles they were reading and you could advertise accordingly. In today’s digital landscape, this just isn’t good enough. You no longer talk to a target group defined solely by their age and gender, you talk to people about their interests, their passions, the things that they center around beyond simple demographics.

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US Snapchatters 2x Ahead for Watching TVOD on Mobile

Posted by Chase Buckle on Tuesday, February 14 2017

Last week, Snap. Inc announced that it will broadcast exclusive content from the BBC’s popular Planet Earth II nature documentary in the US. So, today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate.

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Q1 2017: Upcoming Reports from GlobalWebIndex

Posted by Felim McGrath on Monday, February 13 2017

 Here’s a sneak peek at some of the GlobalWebIndex reports to look forward to this quarter.

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4 in 10 Nike Buyers Research Products on Social Media

Posted by Katie Young on Monday, February 13 2017

Although search engines are still the dominant force when it comes to product research, social networks have been gaining ground for this activity in recent years.

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87% of 16-24s Networking via Mobile

Posted by Jacinta Ruscillo on Friday, February 10 2017

With mobiles now perceived as the most important device by internet users, it’s no surprise that they have overtaken PCs/laptops across almost all of the online activities tracked by GWI.

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Finding New Music Key for Spotify Users

Posted by Chase Buckle on Thursday, February 9 2017

Continuing our preview of GlobalWebIndex’s new Brand data, today’s Chart examines Spotify Users’ attitudes towards discovering new music.

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US Coca-Cola Drinkers 50% More Likely to Follow Actors

Posted by Chase Buckle on Wednesday, February 8 2017

Today’s Chart showcases part of our new Brand data by looking at social “following” behaviors among Coca-Cola Drinkers in the US.

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3 in 4 Man Utd Fans Watching Sports Online

Posted by Katie Young on Tuesday, February 7 2017

With the Premier League season now in full swing, today we explore the new Brand section of our Core research to take a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United.

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