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Smartphones Extend Lead as Most Important Device

Posted by Jacinta Ruscillo on Monday, February 27 2017

To mark the first day of the Mobile World Congress in Barcelona, today’s chart highlights the growth of smartphones as the most important device for internet users.

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5 Things Every Marketer Should Know About Online Consumers in Egypt

Posted by Chase Buckle on Friday, February 24 2017

As more and more people gain access to the internet across the world’s fast-growth markets, there has never been a greater need to understand and profile these digital consumers. As part of the GlobalWebIndex mission to quantify the perceptions and behaviors of every connected consumer, we have extended our research into Egypt - a market with an internet penetration rate of just 36%, but with tens of millions of digital consumers. So what does the digital landscape look like in Egypt and what do marketers looking in its direction really need to know?

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40% Using Mobiles for Travel Research

Posted by Jacinta Ruscillo on Friday, February 24 2017

Travel is a key interest for internet users – globally, 2 in 5 are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places.

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Access to Music More Important than Ownership

Posted by Chase Buckle on Thursday, February 23 2017

When it comes to music, GWI’s Brand data reveals an overall preference for accessing songs via online services rather than owning them.

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Why the Future of Web Analytics is People

Posted by Tom Smith on Thursday, February 23 2017

In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity-related harassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to go undetected.

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1 in 3 Use WeChat Pay in China

Posted by Chase Buckle on Wednesday, February 22 2017

Hoping to create new inroads into the Chinese market, Starbucks last week introduced a social gifting feature via popular social app WeChat’s payment service. Today we use a new question in our research to underline the potential of this partnership.

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Facebookers Spend 1 Hour per Day Watching Online TV

Posted by Katie Young on Tuesday, February 21 2017

Facebook hit the headlines again last week when it announced that users will soon be able to stream videos through a new app available on smart TVs.

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1 in 4 McDonald’s Customers Use Brand Apps

Posted by Katie Young on Monday, February 20 2017

With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, today we take a look at the top ways its customers interact with brands online.

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16% of Millennials in North America Using Taxi-Hailing Apps

Posted by Jacinta Ruscillo on Friday, February 17 2017

The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Today’s Chart focuses on the core user base of these new services – Millennials (here 20-34s).

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Metrics that Matter: 5 Questions to Consider on Your Marketing ROI

Posted by Lorna Keane on Thursday, February 16 2017

A number of questions surround the marketing game today, but regardless of industry, budget, company or campaign, one is asked more often than most: “How can I measure my marketing and offer quantifiable proof that my tactics are working?” With more focus on data and analytics than ever, marketing and revenue teams are working closer together as the pressure mounts to ensure a marketing Return on Investment (ROI).

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Broadcast vs On-Demand TV Preferences in the USA

Posted by Katie Young on Thursday, February 16 2017

In the new Brand section of our Core research, we ask respondents whether they prefer watching TV on-demand or live as it is broadcast (with respondents selecting from a point in a 5-point scale).

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2 in 3 in APAC Plan to Purchase New Mobile This Year

Posted by Chase Buckle on Wednesday, February 15 2017

Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase a mobile phone or upgrade their existing handset.

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