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Create custom target audiences in Audience Builder, and then apply in Chart Builder

Build Detailed Audiences

Drag and drop any attributes in the GlobalWebIndex data set using boolean operators and deep nesting.

Check Sample Sizes

View sample sizes as you're building your audiences, to maintain robustness of the data.

Explore in Chart Builder

Turn on your audiences in Chart Builder, to go beyond stats and towards actionable audience insight.

  • "This is the first time we have been able to get any indication of the mobile behaviour of our consumer segments. This didn’t exist before."

Define target audiences in seconds

Easy audience creation

Choose any data point from our study, and drag and drop attributes into place. Create groups, and combine with AND, OR and NOT operators.

Search For Attributes

Use our advanced search capabilites to discover data and attributes.

Drag And Drop Into Place

Create audiences more easily than ever before, with our drag and drop visual interface.

Nest & Combine Attributes

Nest attributes and groups inside each other, to keep complex definitions clear and easy to view.

30 Second Audience Builder Challenge

Want to know how much time Audience Builder will save you? Challenge our analysts to create a target audience for you in less than 30 seconds. The whole call will take less than 5 minutes.

Apply your custom audiences in Chart Builder