Use Audience Builder to create custom segments by combining any of our 4,500 data points.
Explore the whole GlobalWebIndex data set through the lens of those specific target audiences.
Uncover insights into what makes your particular target audience stand out against their peers.
The building blocks for audience creation. Combine deep demographic attributes with self-perceptions, outlooks on the world and interests.
A detailed view on connectivity and device adoption. Understand usage of operating systems, virtual private networks and emerging devices such as smart watches.
Deep dive into actions specific to Facebook Messenger or Snapchat, trend active usage across platforms and discover the motivations behind social behaviors.
Measure past transactions, path to purchase and intent levels across a wide range of product types & categories.
Quantify and trend active usage across both named applications and application categories.
Get the latest insights in on-demand content, second-screening and usage of connected devices such as laptops, phones, games consoles and more.
Profile website visitation across multiple screens and discover cross-device activities such as NFC payments and internet banking.
Quantify effective marketing touchpoints for your target audiences, and understand brand discovery journeys.
Discover where, when and how to reach your business-critical audiences with powerful communications.
Find out what makes your target audiences different to their peers, and uncover breakthrough insights.
Prioritize budgets and channel allocation, according to their effectiveness for your particular audiences.
Observe brand discovery and path to purchase habits for your segments, and quantify effectiveness of marketing tactics.
Use our proprietary tagging solutions to observe behaviors of your engaged audiences and segment in more than 4,500 ways.
Quantify the effectiveness of your digital advertising using our 10MM+ panellists to measure changes in perception and behaviors.
Our clients include global and local marketing companies alike, with detail down to the local region level in all countries covered.
USA ● Canada ● Argentina ● Brazil ● Mexico
United Kingdom ● Belgium ● France ● Germany ● Ireland ● Italy ● Netherlands ● Poland ● Portugal ● Russia ● Saudi Arabia ● South Africa ● Spain ● Sweden ● Turkey ● UAE
Australia ● China ● Hong Kong ● India ● Indonesia ● Japan ● Malaysia ● Philippines ● Singapore ● South Korea ● Taiwan ● Thailand ● Vietnam
Amy Inzanti, Cohn & Wolfe
Kim O'Brien, AKQA
Dael Wood, Carat
GlobalWebIndex manages a panel of more 10 million connected consumers, which we leverage for analytics and insights.
Our data set is completely consistent across 34 countries, enabling meaningful comparisons across global markets.
We publish our data one week after collection, making it the only source for independent data on emerging platforms.
Extend and enrich the data set to best suit your needs by working with our expert team of GlobalWebIndex analysts.
Custom target audiences
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