From our Blog

  • GWI Teens report: the latest digital trends among 16-19 year olds

    Today marks the release of our new audience report on Teens – tracking key digital behaviors and trends among internet users aged 16-19 (you can download a free summary here). Overall, the significance of mobiles for teens is abundantly clear: 16-19s are ahead of the total online population for using the internet on a mobile […]The post GWI Teens report: the latest digital trends among 16-19 year olds appeared first on GlobalWebIndex | Analyst View Blog.

  • 54% look for expert opinions when making a purchase

    For our final post before Easter, we turn our attention to the role of expert views within the consumer’s purchase journey. Globally, just over half of internet users say that they seek expert opinions when buying products or services – a percentage which has remained stable during the last twelve months. However, the intensity of […]The post 54% look for expert opinions when making a purchase appeared first on GlobalWebIndex | Analyst View Blog.

  • 34% searching for products to buy via mobile

    At a global level, 74% of internet users say that they use the internet to search for products or services to buy. But if we look at this by device, it’s clear that mobiles have an increasingly important role to play in this process: the numbers searching via this device rose from 30% in late […]The post 34% searching for products to buy via mobile appeared first on GlobalWebIndex | Analyst View Blog.

  • 57% of internet users are watching films online

    Continuing our look at online content consumption, today’s post focuses on the numbers who are watching films online. Over the last year, the overall figure grew to 57%, making films the most popular type of long-form content. Watching TV on-demand is rising too, passing the 50% mark for the first time during 2013. But it’s […]The post 57% of internet users are watching films online appeared first on GlobalWebIndex | Analyst View Blog.

  • 20% watching TV on-demand via mobile

    Overall, just over half of the global online population are now watching TV on-demand through the internet each month – a figure which translates to nearly 800 million people. Currently, PCs remain the favorite device for this activity – used by 39% of the online audience. But while mobiles and tablets post lower figures – […]The post 20% watching TV on-demand via mobile appeared first on GlobalWebIndex | Analyst View Blog.

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