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The #1 resource for digital consumer insight.

We combine the world's largest study on the digital consumer with cutting-edge analytics and data science approaches, so marketers & businesses can make smarter decisions.

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Go Beyond Stats To Actionable Audience Insight

Explore the digital behaviors of the audiences that matter to your business.

Define Your Target Audiences

Use Audience Builder to create custom segments by combining any of our 4,500 data points.

Explore Their Digital Behaviors

Explore the whole GlobalWebIndex data set through the lens of those specific target audiences.

Make Better Marketing Decisions

Uncover insights into what makes your particular target audience stand out against their peers.

Access the world's largest study on connected devices & behaviors

GlobalWebIndex is the world's largest study on the digital consumer.
Define granular target audiences and explore their digital lifestyles in detail.

Personal Profiling

The building blocks for audience creation. Combine deep demographic attributes with self-perceptions, outlooks on the world and interests.

Internet Landscape

A detailed view on connectivity and device adoption. Understand usage of operating systems, virtual private networks and emerging devices such as smart watches.

Social Media

Deep dive into actions specific to Facebook Messenger or Snapchat, trend active usage across platforms and discover the motivations behind social behaviors.


Measure past transactions, path to purchase and intent levels across a wide range of product types & categories.


Quantify and trend active usage across both named applications and application categories.

Media Consumption

Get the latest insights in on-demand content, second-screening and usage of connected devices such as laptops, phones, games consoles and more.

Cross-Device Behaviors

Profile website visitation across multiple screens and discover cross-device activities such as NFC payments and internet banking.

Marketing Implications

Quantify effective marketing touchpoints for your target audiences, and understand brand discovery journeys.

Proven to drive marketing effectiveness

GlobalWebIndex data provides the intelligence to effectively engage digital consumers.

Strategic Planning & ROI

Discover where, when and how to reach your business-critical audiences with powerful communications.

Audience Insight

Find out what makes your target audiences different to their peers, and uncover breakthrough insights.

Channel Planning

Prioritize budgets and channel allocation, according to their effectiveness for your particular audiences.

Engagement Tactics

Observe brand discovery and path to purchase habits for your segments, and quantify effectiveness of marketing tactics.

Audience Discovery

Use our proprietary tagging solutions to observe behaviors of your engaged audiences and segment in more than 4,500 ways.

Advertising Effectiveness

Quantify the effectiveness of your digital advertising using our 10MM+ panellists to measure changes in perception and behaviors.

34 countries and 546 local regions

GlobalWebIndex provides global consistency with granularity at the country and local level.

Our clients include global and local marketing companies alike, with detail down to the local region level in all countries covered.


USA  ●  Canada  ●  Argentina  ●  Brazil  ●  Mexico


United Kingdom  ●  Belgium  ●  France  ●  Germany  ●  Ireland  ●  Italy  ●  Netherlands  ●  Poland  ●  Portugal  ●  Russia  ●  Saudi Arabia  ●  South Africa  ●  Spain  ●  Sweden  ●  Turkey  ●  UAE


Australia  ●  China  ●  Hong Kong  ●  India  ●  Indonesia  ●  Japan  ●  Malaysia  ●  Philippines  ●  Singapore  ●  South Korea  ●  Taiwan  ●  Thailand  ●  Vietnam

Build target audiences using up to 4,500 attributes in any combination

Audience Builder

A simple drag and drop interface that helps you create complex audience definitions in seconds.

Choose audience attributes

Use Audience Builder to create your segments with any of the 4,500 data points in our taxonomy.

Drag & drop into place

Use our intuitive and fast interface to discover and apply the data points you want to use in your definitions.

Create bespoke segments

Use simple 'And', 'Or' and 'Not' operators to build professional marketing segments. View sample sizes in real time.

Explore their digital behaviors and motivations, for better marketing effectiveness

Chart Builder

A charting and data export tool that quickly gets you the insight you need.

Define Your Target Audiences

Use PRO Platform™ to build custom charts and graphs using your own combinations of audiences, countries and other filters.

Explore Their Digital Behaviors

Export your data in raw format, or as a complete data packs with pre-formatted charts, trends and segmentation.

Make Better Marketing Decisions

Get unlimited pre-packaged reports from our expert analysts, covering all digital trends and channels.

Trusted by the world's most sophisticated marketing organizations

  • "PRO Platform ROCKS!!!"

    Amy Inzanti, Cohn & Wolfe

  • "We all just got a little bit smarter."

    Kim O'Brien, AKQA

  • "The best analysis platform we've seen."

    Dael Wood, Carat

Powered by a vast study of connected consumers

10 Million Panellists

GlobalWebIndex manages a panel of more 10 million connected consumers, which we leverage for analytics and insights.

34 Countries

Our data set is completely consistent across 34 countries, enabling meaningful comparisons across global markets.

Up To Date

We publish our data one week after collection, making it the only source for independent data on emerging platforms.

Fully Customisable

Extend and enrich the data set to best suit your needs by working with our expert team of GlobalWebIndex analysts.

Trusted by the world's most sophisticated marketers

Join more than 1,200 companies using GlobalWebIndex

Immediate access to the data – trial free for 14 days


Demographic audiences

$149/per month

  • Full PRO Platform™ access
  •   Query 4,500 Data Points
  •   Unlimited Exports
  •   All GWI Reports & Infographics
  •   Age & Gender Audiences


Socio-economic audiences

$249/per month

  • Everything in Demographics
  •   Socio-Economic Audiences, including:
    •   Household Income
    •   Marital Status
    •   Children in the HH
    •   and 2 more . . .


Interest-based audiences

$489/per month

  • Everything in Demographics+
  •   Audiences from GWI Reports
  •   Interest-Based Audiences, including:
    •   Music
    •   Fashion
    •   Sport
    •   and 30+ more . . .


Custom target audiences

Call us

  • Everything in Audiences
  •   3 Named Users
  •   4,500 Audience Attributes
  •   GWIQ™ Analytics
  •   Analyst Access
  •   Custom & Private Data
  •   Bespoke Reports
  •   Company-Wide Trends Access
  •   Named Account Manager
  •   Unlimited Support

Having a hard time deciding?

Contact a customer success executive or compare our pricing plans

Recent Blog Posts

Recent posts from the Analyst View blog. View more

4 in 10 Millennials pick mobiles as their most important device

For this week’s final Chart of the Day, we preview data from our new Millennials report to look at device importance among this trend-setting age group. Globally, it’s smartphones which rule the...Read More

Apple is the top smartwatch brand in the UK and US

With the anniversary of the Apple Watch coming up over the weekend, today’s chart looks at the impact of this device in the UK and US. Apple has a proven track record of entering already-established...Read More

4 Reasons Content is King for Marketing

A high-quality content marketing campaign has become an integral component to most online marketing strategies. Here we identify 4 reasons why content marketing should be on the agenda for any...Read More

1 in 5 Americans using Amazon Prime Video

Amazon’s recent announcement that it would be splitting off its streaming services and offering monthly subscription plans represents the next stage in its battle with Netflix. As our midweek chart...Read More

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