Use Audience Builder to create custom segments by combining any of our 8,500 data points.
Explore the whole GlobalWebIndex data set through the lens of those specific target audiences.
Uncover insights into what makes your particular target audience stand out against their peers.
The building blocks for audience creation. Combine deep demographic attributes with any of the questions in other categories to understand your target group in incredible detail.
Understand the lives and lifestyles of digital consumers, from their self-perceptions and interests to their professional lives, wealth profiles and engagement with areas such as sport, travel and the web.
A detailed view on connectivity and device adoption. Understand usage of operating systems, virtual private networks and emerging devices such as smartwatches.
Get a cross-device view on what people are doing online, as well as the top global and local websites that they are visiting.
Get the latest insights across on-demand content, second-screening, time spent on media and usage of connected devices such as games consoles.
Understand how and why people are using social media, with deep-dives into actions specific to the top global services.
Quantify and trend usage across both named applications and application categories.
Measure past transactions, path to purchase and intent levels across a wide range of product types & categories.
Quantify effective marketing touchpoints for your target audiences, and understand brand discovery journeys.
Discover where, when and how to reach your business-critical audiences with powerful communications.
Find out what makes your target audiences different to their peers, and uncover breakthrough insights.
Prioritize budgets and channel allocation, according to their effectiveness for your particular audiences.
Observe brand discovery and path to purchase habits for your segments, and quantify effectiveness of marketing tactics.
Use our proprietary tagging solutions to observe behaviors of your engaged audiences and segment in more than 8,500 ways.
Quantify the effectiveness of your digital advertising using our 18MM+ panellists to measure changes in perception and behaviors.
Our clients include global and local marketing companies alike, with detail down to the local region level in all countries covered.
USA ● Canada ● Argentina ● Brazil ● Mexico
United Kingdom ● Belgium ● Egypt ● France ● Germany ● Ghana ● Ireland ● Italy ● Kenya ● Morocco ● Netherlands ● Nigeria ● Poland ● Portugal ● Russia ● Saudi Arabia ● South Africa ● Spain ● Sweden ● Turkey ● UAE
Australia ● China ● Hong Kong ● India ● Indonesia ● Japan ● Malaysia ● New Zealand ● Philippines ● Singapore ● South Korea ● Taiwan ● Thailand ● Vietnam
Amy Inzanti, Cohn & Wolfe
Kim O'Brien, AKQA
Dael Wood, Carat
GlobalWebIndex manages a panel of more 18 million connected consumers, which we leverage for analytics and insights.
Our data set is completely consistent across 40 countries, enabling meaningful comparisons across global markets.
We publish our data one week after collection, making it the only source for independent data on emerging platforms.
Extend and enrich the data set to best suit your needs by working with our expert team of GlobalWebIndex analysts.
Custom target audiences
Recent posts from the Analyst View blog. View more
As more and more people gain access to the internet across the world’s fast-growth markets, there has never been a greater need to understand and profile these digital consumers. As part of the...Read More