Global Web Index

Web Coverage

The Global Web Index covers all aspects of web usage and focuses in-depth on the rising impact of social media:

• Location of access
• PC behaviour
• Browser and operating system
• Attitudes towards online
• Motivations for going online
  • Motivations for creating content
  • Motivations for connecting online
• International web brands
• Types of sites
• Search
• Web Services
• Web behaviour
• Blogging
  • Where blog
  • Content shared
  • Topics read and written about
• Micro-blogging
  • Service used
• Video Sharing
  • Where viewed and uploaded
  • Type and frequency of video watched, shared and uploaded
• Social Networking
  • Service used
  • Content shared
  • Interactions
• Forums
  • Type of forums
• Downloading
  • Types of content
  • What paid for
• Streaming
  • Types of content
  • What paid for
• Networks
  • Digital networks versus face to face
  • Community
• Gaming
• Mobile behaviour
• Mobile Internet
• Future concepts

Other Coverage

The Global Web Index links web behaviour, motivations and impact with key dynamics to provide you personalised insight:

• Consumer dynamics:
  • Demographics
  • Attitudes
  • Motivations
  • Interests
  • Employment
• Purchasing:
  • Types of products owned, planning to buy
  • What purchased offline vs online
  • What researched online
  • What talked about online
  • Why talked about brands?
  • Influencers
• Communications:
  • Traditional media consumption
  • Trust in communications sources
  • How should brands behave
  • Consumer opinion of brand activity in social media
  • Which marketing communication improve brand perception
  • Which ones get you to talk
  • Which ones get you to purchase

Market

A truly global reach covering 69% of the worlds internet population:

• Australia
• Brazil
• Canada
• China
• France
• Germany
• India
• Italy
• Japan
• Netherlands
• Mexico
• Russia
• South Korea
• Spain
• UK
• US

Methodology

The Global Web Index interviews 32,000 consumer opinions annually:

• 16-64 active web users (online monthly)
• Representative by age, gender, income volume of usage, region
• Self completion online questionnaires conducted via Lightspeed global panels
• 16K surveys in June. 16K surveys in December, providing global ongoing trend data
• 32K double base survey in December for detailed interrogation
• 30 minute survey
• Local language

Analysis

Analysis: Trend reports, point of view and thinking

Trend reports covering global trends on blogging, social networking, Twitter and other critical areas, released through the year

• download to you desktop

• Share with staff and clients

• Get ideas and thinking not just data

In-depth analysis from the Global Web Index team and leading thinkers on web usage trends

Data access

Data access: Crosstab, personalise and export

• Interrogate the data at a respondent level
• Customise charts
• Export to Excel or PowerPoint
• Create favourites
• Build target audiences
• Filter countries
• Perform crosstabs

Customise:

Brand Perspective: Add your brand and competitors and discover the how you engage key online audiences such as bloggers, twitter users and commentators

Add questions: Include a question that is private to you and can be analysed against the whole survey

Niche audiences: Re-run sections of the survey against niche audiences such as specific B2B purchasers and then benchmark against the consumer data

New markets: re-run the survey in any online market in the world and benchmark against core data

Bespoke: One off research projects for internal usage or to be packaged for marketing communications and external distribution

To find out more contact the team: globalwebindex@trendstream.net