Why Snapchat needs VoIP Calling

With rumors circulating of Snapchat developing VoIP functionality, today’s Chart of the Day looks at why Snapchat needs internet calling features.

Already, it’s 1 in 2 Snapchatters who are using a VoIP service each month, meaning this group is almost 50% more likely to be making phone calls over the internet. So clearly there’s a big demand among Snapchatters this function.

But perhaps most important here is that this feature has long been commonplace among many of Snapchat’s rivals. And with 44% of this audience also using Skype and a significant 72% using Facebook Messenger, it’s clear that the opportunities for internet calling are drawing users away from Snapchat.