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The latest views from the GlobalWebIndex analysts.

Americans watch the most broadcast TV

Posted by Felim McGrath on Wednesday, May 25 2016

To mark the launch of GlobalWebIndex’s new set of Market Reports, our mid-week Chart of the Day looks at which countries are leading the way for broadcast TV viewing.

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What Amazon Video Direct tells us about the future of video

Posted by Chase Buckle on Wednesday, May 25 2016

Amazon’s latest venture – Amazon Video Direct (AVD), a service that allows users to upload and monetize their own videos – has confirmed online video’s status as the story of the moment. But upon launching, the interpretations of AVD were mixed: would it compete with YouTube? Or would it compete with Netflix or HBO? Indeed, the multi-faceted nature of AVD is quite unlike anything we’ve seen before, and it can tell us a lot about the future of online video.

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Half of internet users watch the Olympics

Posted by Chase Buckle on Tuesday, May 24 2016

With the Rio 2016 Olympics fast approaching, today’s Chart illustrates the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers.

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TV ads remain most impactful advertising channel

Posted by Chase Buckle on Monday, May 23 2016

GlobalWebIndex tracks 20+ brand discovery channels across our 34 different markets, with this week’s first chart showing that TV ads remain the most powerful among them.

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Spotify Users watch over 1 hour of online TV daily

Posted by Chase Buckle on Friday, May 20 2016

Spotify’s latest expansion will see it producing original video content alongside its music streaming offerings. Our data makes it clear why this decision to diversify could seriously benefit the music streaming service.

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1 in 4 online adults have used a VPN

Posted by Katie Young on Thursday, May 19 2016

Just weeks after introducing a free VPN feature to its desktop browser, Opera has now launched a free and unlimited VPN app for iOS. And as today’s Chart shows, the potential audience for such features is larger than often understood.

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3 Reasons the Chat Bot Revolution Will Work

Posted by Felim McGrath on Wednesday, May 18 2016

Facebook’s big announcements last month surrounding chat bot functionality on Messenger caused a flurry of online discussion. When the biggest social network in the world throws its backing behind such a new development, the industry takes notice. But is the rise of chat bots a foregone conclusion, and will consumers engage with these bots in the ways that Zuckerberg & Co. are betting they will? GlobalWebIndex’s 34-market research gives some indication of why these new developments might be a hit with digital consumers.

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WhatsApp ahead of Facebook for usage frequency

Posted by Katie Young on Wednesday, May 18 2016

Although Facebook continues to reign over the social media landscape, our midweek chart shows that, among its four services, it’s now WhatsApp which users are turning to the most frequently of all.

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Twitch users networking for 3+ hours daily

Posted by Felim McGrath on Tuesday, May 17 2016

As today’s Chart shows, Twitch’s latest expansion of its social networking functionality – introducing a ‘friends’ feature and private messaging – is likely to resonate strongly among its young and highly digitally-engaged audience.

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4 in 10 Amazon visitors share videos online

Posted by Chase Buckle on Monday, May 16 2016

With the rise of online video being one of the key digital stories of the last few years, it’s no wonder that Amazon is trying to grab a bigger slice of the action with its recently announced Amazon Direct Video (a service which will host a range of user-uploaded content).

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1 in 10 using SoundCloud in the USA

Posted by Chase Buckle on Friday, May 13 2016

As SoundCloud launches its Go service in the UK and Ireland, this week’s final Chart looks at the competition it faces from Spotify in three key markets.

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Facebook’s ‘Reactions’ brings boost in engagement

Posted by Katie Young on Thursday, May 12 2016

A couple of months on from Facebook’s launch of “Reactions”, today’s Chart looks at the impact this feature has had on engagement with the service.

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