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Millennials watch 4x as much online TV as Boomers

Posted by Katie Young on Friday, September 30 2016

Our final Chart of the Day this week offers another glimpse of how behaviors can vary between Millennials, Gen X and Baby Boomers – checking up on the battle between online and linear TV among these three key audiences.

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6 in 10 Millennials Shop via Mobile

Posted by Chase Buckle on Thursday, September 29 2016

Thursday’s chart takes a look at online commerce behaviors by generation.

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1 in 4 Use Mobile Apps for Product Research

Posted by Chase Buckle on Wednesday, September 28 2016

With Google’s new messaging app Allo boasting a number of “smart”, search-related AI features, today we assess its potential by looking at those who say they turn to mobile apps for product research.

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6 in 10 Millennials have an Instagram Account

Posted by Katie Young on Tuesday, September 27 2016

Instagram’s success story continued last week when it announced it had reached the milestone of 500K active advertisers – a figure that has more than doubled in the last 6 months.

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Xbox One Users Spend the Most Time Gaming

Posted by Chase Buckle on Monday, September 26 2016

With the PlayStation Pro and Xbox’s upcoming Scorpio console striving to offer gamers an even more immersive gaming experience, today we look at how long users are typically dedicating to this activity.

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1 in 4 Twitter Users Watch NFL on TV

Posted by Felim McGrath on Friday, September 23 2016

Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. And as our final Chart of the Day this week shows, there is clear potential for Twitter to grow these engagement figures still further.

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9 in 10 Getting News Online

Posted by Felim McGrath on Thursday, September 22 2016

Visiting news services is among the most popular online activities tracked by GlobalWebIndex and, as today’s Chart of the Day shows, these sites have an appeal which crosses the age breaks.

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Frustration is top reason for blocking ads

Posted by Katie Young on Wednesday, September 21 2016

In a new development in the fight between publishers and ad-blockers, last week saw AdBlock Plus announce that it was launching a platform to sell “acceptable ads”.

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Spotify is top music service for 16-24s in the US

Posted by Katie Young on Tuesday, September 20 2016

Last week, competition heated up in the music-streaming industry as Spotify announced it had passed the 40 million user milestone, and Pandora inked licensing deals with two of the big three record labels.

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Is Drone Racing the Next Big Sport?

Posted by Chase Buckle on Monday, September 19 2016

With Sky and ESPN both getting behind the Drone Racing League (DRL), today we take a look at why it has such potential in the sports entertainment industry.

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45% in the US Own a Streaming Stick or Smart TV

Posted by Katie Young on Friday, September 16 2016

With our new GWI Device report now released (download a free summary here), today we take a look at where smart TVs and streaming devices have made the greatest headway so far.

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Over Half of Tablet Users Share their Device

Posted by Felim McGrath on Thursday, September 15 2016

It’s well-known that devices such as PCs, laptops and games consoles are often shared between multiple members of a household. But as our new GWI Device report examines (get a free summary here), the same trend is also clear when we look at tablets.

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