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The latest views from the GlobalWebIndex analysts.

Apple is the top smartwatch brand in the UK and US

Posted by Katie Young on Thursday, April 28 2016

With the anniversary of the Apple Watch coming up over the weekend, today’s chart looks at the impact of this device in the UK and US.

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4 Reasons Content is King for Marketing

Posted by Chase Buckle on Wednesday, April 27 2016

A high-quality content marketing campaign has become an integral component to most online marketing strategies. Here we identify 4 reasons why content marketing should be on the agenda for any business looking to drive up traffic and further engage with their audience.

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1 in 5 Americans using Amazon Prime Video

Posted by Chase Buckle on Wednesday, April 27 2016

Amazon’s recent announcement that it would be splitting off its streaming services and offering monthly subscription plans represents the next stage in its battle with Netflix.

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1 in 4 Interested in Purchasing a PS4

Posted by Chase Buckle on Tuesday, April 26 2016

Hot on the heels of Sony’s recent announcement about the ‘PlayStation Neo’, Tuesday’s Chart explores which of the major console brands currently generates the most interest among consumers.

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3 in 4 Tumblr Users aged under 35

Posted by Felim McGrath on Monday, April 25 2016

As the fight for the attention of young networkers intensifies, our first Chart of the Day this week looks at the age profile of one service which has consistently managed to maintain a young following: Tumblr.

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1 in 3 use social networks for product research

Posted by Chase Buckle on Friday, April 22 2016

With Facebook’s recent announcement of integrated Chat Bots on Messenger having sparked a flurry of online conversations, our final Chart of the Day this week looks at the role of social networks as online research channels.

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Netflixers more likely to be watching linear TV

Posted by Felim McGrath on Thursday, April 21 2016

Continuing our exploration of the brand new GWI Segmentations now available on PRO Platform, today’s Chart takes a look at how much linear TV and cinema is being consumed by the Netflix audience.

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MENA consumers most likely to be mobile-first

Posted by Jason Mander on Wednesday, April 20 2016

To mark GlobalWebIndex’s session at today’s Festival of Media conference in Dubai, our chart for Wednesday takes a look at how device importance in MENA compares to the global average.

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3 in 10 are heavy social networkers

Posted by Chase Buckle on Tuesday, April 19 2016

Today we showcase one of GWI’s new segmentations by profiling internet users based on their engagement with social networks.

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4 in 10 Instagrammers Watching Videos

Posted by Katie Young on Monday, April 18 2016

With video-sharing emerging as a mainstay activity on many social networks, Instagram has been keen to push this behavior on its own platform – announcing that users will soon be able to share longer 60-second videos.

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Instagrammers most likely to identify as mobile-first

Posted by Katie Young on Friday, April 15 2016

As mobiles continue to become ever more important in terms of social networking, today we look at which service’s users are most likely to identify themselves as mobile-first.

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15% Would Consider Purchasing a Huawei Phone

Posted by Katie Young on Thursday, April 14 2016

Last week saw Huawei unveiling the P9 and P9 Plus, its latest flagship phones which it hopes will help it take on Apple and Samsung. So, today’s Chart looks at how Huawei currently performs when it comes to mobile purchase consideration.

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