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Mobile-First vs Mobile-Heavy Users

Posted by Katie Young on Friday, July 29 2016

Our final Chart this week continues our preview of GWI’s new segmentations, this time exploring two of our new Mobile audiences: Mobile-First and Mobile-Heavy users.

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28% block ads out of frustration

Posted by Katie Young on Thursday, July 28 2016

Today we showcase part of GWI’s new ad-blocking segmentation, profiling some of the main reasons why people are hitting the “block” button.

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2 in 3 Using the Facebook App

Posted by Chase Buckle on Wednesday, July 27 2016

As the industry waits for Facebook’s latest results, today’s charts highlights the continuing growth of the official Facebook app over recent years.

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1 in 3 Interested in Using Drones

Posted by Chase Buckle on Tuesday, July 26 2016

As Facebook finishes its first test of the Aquila internet drone, Tuesday’s chart illustrates that 1 in 3 internet users globally are already interested in using this type of tech in the future.

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2 Hours Per Day Spent on Social Media & Messaging

Posted by Chase Buckle on Monday, July 25 2016

Our first Chart of the Day this week confirms just how important social media remains within the daily online habits of internet users – with an average of close to 2 hours being devoted to networking and messaging each day. That translates to about 1 in every 3 minutes spent online.

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Over 40% in North America Using Windows 10

Posted by Chase Buckle on Friday, July 22 2016

Almost a year on from Microsoft’s release of Windows 10, the success of its latest operating system is clear in the high levels of uptake seen in our data.

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Facebookers More Likely to Share Photos on WhatsApp

Posted by Felim McGrath on Thursday, July 21 2016

The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as our new Passive Networking report highlights, one of the most important aspects to this has been the migration of sharing from social networks to messaging apps.

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Instagram Membership Approaches 50%

Posted by Katie Young on Wednesday, July 20 2016

Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And as our mid-week Chart of the Day shows, the platform shows no signs of slowing down in 2016.

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Only 15% Paying For Mobile Games

Posted by Chase Buckle on Tuesday, July 19 2016

Pokémon Go has barely left the headlines over the last few days, causing many to wonder how Nintendo plans to monetize its most recent phenomenon. Indeed, as today’s chart shows, it might be 6 in 10 internet users who are playing games on their smartphones but it’s significantly less who are willing to pay for the experience.

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Can Social Ads Replace Online Ads?

Posted by Chase Buckle on Tuesday, July 19 2016

As social media continues to command ever larger slices of advertising budgets, many are asking the question - do social ads have the capacity to replace online ads? Certainly, the potential reach of social ads is undeniable - globally, it’s over 90% of online adults who are using social media and social networking is now taking up 30% of total daily online media time. What’s more, with many commentators seeing sponsored social posts as one solution to the threat of ad-blocking – at least for now – this has made social ads a crucial addition to any marketing campaign.

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9 in 10 Online Adults Now Own a Smartphone

Posted by Katie Young on Monday, July 18 2016

As our first Chart of the Day this week shows, it’s now 91% of internet users aged 16-64 who own a smartphone – a number which has risen by around 10 percentage points compared to the same time a year ago.

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2 in 3 North American 16-24s are on Snapchat

Posted by Katie Young on Friday, July 15 2016

Snapchat might be growing in popularity among older age groups (with 25-34s and 35-44s accounting for an ever-larger share of the Snapchat audience) but, as our latest wave of research shows, it’s still strongest among the youngest demographics.

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