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6 in 10 in the US are Netflixers

Posted by Katie Young on Tuesday, August 30 2016

To mark the founding of Netflix 18 years ago, as well as the release of our new GWI Entertainment report (download a free summary here), today’s Chart of the Day takes a look at where the leading OTT service is performing best.

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Online Press Grabs 50 Minutes a Day

Posted by Katie Young on Friday, August 26 2016

Although stories about the “death of print” are sometimes prone to over-exaggeration, our data makes it clear that internet users are spending longer each day on digital rather than traditional print press.

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1 in 3 are Streaming TV on Mobile

Posted by Katie Young on Thursday, August 25 2016

It’s well-known that the larger screens and greater picture clarity of PCs/laptops command a certain appeal when it comes to online video entertainment. But as today’s Chart of the Day shows, mobiles are beginning to close the gap.

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1 in 3 Mobile Ad-Blockers Share their Device

Posted by Chase Buckle on Wednesday, August 24 2016

Following last week’s Chart of the Day on desktop ad-blockers, today we take another look at the implications of device sharing on the reach of ad-blocking software, this time in relation to mobiles.

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6 in 10 Internet Users Visit the Cinema Each Month

Posted by Chase Buckle on Tuesday, August 23 2016

Although 2015 was a bumper year for cinema ad-spend, 2016 has seen equally impressive growth and, as today’s Chart of the Day shows, this format has a strong potential reach – 6 in 10 internet users are visiting the cinema at least once a month.

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6 in 10 Online Adults Using an Android Phone

Posted by Felim McGrath on Monday, August 22 2016

With Google’s new video-calling app, Duo, gaining its first users after its launch last week, today’s Chart of the Day looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world.

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Time Spent Networking to Overtake Linear TV

Posted by Jason Mander on Friday, August 19 2016

For this week’s final Chart of the Day, we look at time spent on the two biggest media activities: Linear TV and Social Networking/Messaging.

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1 in 5 are weekly VPN users

Posted by Katie Young on Thursday, August 18 2016

VPN usage is often considered a pretty niche activity but, whether to access better entertainment content or restricted sites/networks, engagement with these tools is more common than many have realized.

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8 in 10 Olympics Fans visit Facebook

Posted by Chase Buckle on Wednesday, August 17 2016

Hoping to capitalize on what it has called “the most social” Olympics ever, NBCUniversal has partnered with major social networks to drive up engagement. And as today’s chart shows, these social networks have huge reach among the Olympic audience.

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4 in 10 Facebookers Blocking Ads on Desktop

Posted by Katie Young on Tuesday, August 16 2016

Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect.

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Are Consumers Ready for Virtual Reality?

Posted by Katie Young on Tuesday, August 16 2016

Virtual Reality has come a long way since Nintendo’s “Virtual Boy” in the 1990s when screens lacked high resolution and accurate motion sensors. 20 years or so later and Virtual Reality might still be in its infancy, but some are betting big that it’s seriously going to impact everything from marketing and gaming to commerce and education.

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45% of Desktop Ad-Blockers Share Their PC/Laptop

Posted by Chase Buckle on Monday, August 15 2016

For our first Chart of the Day this week, we explore the implications of device sharing on the reach of ad-blocking software.

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