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1 in 3 Snapchatters Discover Brands via Celeb Endorsements

Posted by Felim McGrath on Thu, Feb 26 2015

  |   Tags: SnapChat

Celeb endorsements are particularly effective among certain audiences – with Snapchat users at the very forefront of this trend.

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1 in 4 on Twitter are Retweeting Celebs

Posted by Felim McGrath on Wed, Feb 25 2015

  |   Tags: Celebrity Fans

Globally, a quarter of internet users aged 16-64 say they are strongly interested in celebrity news and gossip.

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Profiling the Global Business Elite

Posted by Jason Mander on Tue, Feb 24 2015

  |   Tags: Business Elite

Today sees the release of our new report on Business Leaders – the most senior business people who are the decision-makers and corporate trendsetters.

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1 in 2 Sports Fans Watch Coverage Online

Posted by Felim McGrath on Mon, Feb 23 2015

  |   Tags: Sports

Across GlobalWebIndex’s 32 surveyed countries, 1 in 3 internet users aged 16-64 describe themselves as Sports Fans.

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60% of those using location-based dating apps are male

Posted by Felim McGrath on Fri, Feb 20 2015

  |   Tags: Dating Apps

It’s perhaps no surprise that 16-34s are the most enthusiastic users of location-based dating apps, making up two thirds of their audience.

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Top 1% spend over 2 hours per day on mobile internet

Posted by Jason Mander on Thu, Feb 19 2015

  |   Tags: Top 1%

The Top 1% are spending an average of nearly 6.75 hours online per day – with mobiles accounting for about 30% of this.

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Top 1% are 3.5x more likely to own wearable devices

Posted by Jason Mander on Wed, Feb 18 2015

  |   Tags: Top 1%

For our midweek post, we preview more data from our new Audience Report on the Top 1%, who are 3.5 more likely to own wearable devices.

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Profiling the Top 1% of internet users

Posted by Jason Mander on Tue, Feb 17 2015

  |   Tags: Top 1%

Today we draw on data from our new audience report on the Top 1% – the wealthiest consumers who have long been at the forefront of tech adoption.

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SoundCloud as Popular Globally as Spotify

Posted by Felim McGrath on Mon, Feb 16 2015

  |   Tags: Soundcloud

It’s now 1 in 10 online adults aged 16-64 who say they use SoundCloud each month which means it’s neck-and-neck with Spotify.

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A fifth of Millennials watching branded videos

Posted by Felim McGrath on Fri, Feb 13 2015

  |   Tags: Branded Videos

The importance of branded entertainment to Millennials in reflected in the numbers watching branded videos each month – 22% are.

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